New Legislation Protects IP and Combats Counterfeiting
By Paul Wiener
Intellectual property (IP) P protection and anti-counterfeit efforts require the combined efforts of an entire online ecosystem, which includes brand owners, investigators, law enforcement, payment processors, technology companies like JDSU, and government.
In support of this ecosystem, legislation has been introduced to expand protection for U.S. IP and combat the illegal distribution of counterfeit goods via rogue websites. The Stop Online Piracy Act (H.R. 3261) allows the U.S. Attorney General to seek injunctions against foreign websites that steal and sell American innovations and products. The bill increases criminal penalties for individuals who traffic in counterfeit medicine and military goods and it improves coordination between IP enforcement agencies in the U.S.
The financial impact of IP theft and counterfeiting is astounding. According to Congressional estimates, the cost to the U.S. economy is more than $100 billion annually, resulting in the loss of thousands of American jobs. American IP industries provide 19 million high-wage jobs to the U.S. economy and account for more than 60 percent of U.S. exports. Furthermore, the bill will also help protect consumers from dangerous counterfeit products, such as fake drugs, automobile parts and infant formula.
JDSU plays a growing role in the online ecosystem by helping IP holders and brand owners identify criminal websites and product listings with an online monitoring system. This system has the intelligence to find potentially offending products and brand misuse throughout the Internet in auction, marketplace and rogue websites. It then captures the information needed by the IP/brand holder to quickly investigate and take action against these sites and their safe-havens.
Paul Wiener manages Digital Authentication Solutions for the AOT business segment at JDSU.