The JDSU 2012 tech trends campaign has arrived!
The video below highlights a wide variety of technologies that JDSU creates that play into broader technology trends that ultimately impact people's lives. But what's different about this year's campaign is a message about the continued need for technology innovation to help contribute to a better world.
I've included the video below for you to enjoy, but if you also go to the official campaign page on JDSU.tv at http://www.jdsu.tv/tech-trends/2012 and take a brief survey, you can enter win a free iPad this week!
By Melissa Jones
JDSU joined the Laser Illuminated Projector Association (LIPA) in October 2011. LIPA is a new association, introduced to the public in March 2011. It was established by several leading companies to advocate for commercial adoption of laser illuminated projectors for use in large venues such as theaters.
Of particular interest to JDSU is the fact that laser illumination can dramatically enhance the brightness and color impact of the 3D movie experience. JDSU’s unique optical filter technology is a key element in delivering high-quality 3D cinema and specialty projection experiences using laser light sources.
Using lasers as the ‘lamp’ in digital cinema projectors has several cost and quality benefits over the xenon gas discharge lamps which have been used in cinema projection for several decades. These benefits include dramatic reduction of operating costs through reduction of maintenance, uniform image color and intensity, as well as increased 3D brightness.
Consumers have questions about eye exposure safety when they hear the term ‘laser.’ In digital cinema applications the projected light from a laser illuminated projector is essentially no more hazardous that the light from current cinema projectors.
The FDA’s Center for Devices and Radiological Health (CDRH) has expressed willingness to implement new legal and usage requirements appropriate for this emerging technology. The CDRH requires that stakeholders in the cinema industry speak with a unified voice via a formalized representative industry association, and LIPA has been formed in response.
In addition to advocating for new regulations, LIPA will develop basic information on laser illuminated projectors for consumers, regulators, media channels, and the general public, and also provide a forum for creation of guidelines for operator training.
Melissa Jones manages Strategic Marketing & Communications in Santa Rosa, CA for the Advanced Optical Technology business segment at JDSU.