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Update on Currency Protection, 3D Sensing & More (VIDEO)

7/1/2014 · Posted by Noël Bilodeau
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As with many JDSU solutions, some of the most intriguing technologies created by the Optical Security and Performance Products (OSP) segment at JDSU are moving from industrial and government uses into consumer markets as experts find new ways to leverage the technology. Learn more from my recent video interview with Luke Scrivanich.



Why Use of Paper Currency Continues to Grow in the Digital Age

4/11/2013 · Posted by Noël Bilodeau
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By Adam Scheer

Vice President of Marketing, Optical Security & Performance Products, JDSU
In a world where it seems everything from our entertainment to our information are processed and delivered digitally, the paper currency in our wallets is still a necessity that we cannot and will not live without. In fact, the volume of currency in circulation backed by central governments continues to grow consistently year on year, which means that older currency is being replaced and more new currency is being printed.  The resilience of cash in our digital age is a function of many factors including: it is a well-understood mechanism, it is ubiquitous, it is anonymous, and it is still the cheapest, easiest medium for small value transactions.
Financial Systems
A significant portion of the world’s growing population is considered to be under-banked or unbanked. Hundreds of millions of people use cash to meet their daily obligations and do not participate in formal financial systems. In many cases the unbanked live in regions where there is no adequate financial infrastructure, and cash’s universality and security make it an ideal medium of exchange. In other cases, the unbanked simply prefer the ease, speed and anonymity afforded by cash transactions.
In the U.S., for example, a recent survey by the FDIC indicated that as many as 34 million American households use minimal bank services or no bank at all. Citizens might not feel they have enough money to open an account, enjoy the anonymity of living outside the financial system, or find bank fees too high.
Digital Payments
Electronic payment systems in the form of card-based technologies and pre-charged software have been projected to expand for decades, but those projections continue to fall short. Electronic payment systems were seen to be a way to save on the social costs of issuing and managing cash, while contactless technologies were expected to help consumers pay for purchases at a fraction of the cost of credit and debit cards. Newer smart phones are emerging as an important platform in the development of digital payments, but secure digital vehicles are still in their infancy.
It is worth noting here that as high tech as we think we are and as willing as we may be to embrace digital technologies, those technologies are dependent on access to a power system and sometimes power systems fail.  This author lived through Hurricane Sandy and its aftermath in New Jersey and for eight days, while living without power, the only financial transactions possible for those impacted were transactions involving paper bills.   Thus, while digital payment technologies are expanding, the end of cash is not in sight, because it still serves as the safest, most portable and most reliable means to buy goods and services.
Anti-Counterfeiting Technology is Working
The forces of digitalization actually pose a threat in another way with the evolution of cheap, powerful desktop scanning, design and printing technologies. But while criminals may have access to more computerized tools, counterfeiting of major currencies such as the dollar and the Euro is declining. This is due in large part to evolving anti-counterfeiting technologies used to create banknotes. These technologies are easy for consumers, merchants and investigators to identify by eye but difficult for counterfeiters to simulate. JDSU is a leader is one such technology: optically variable pigments deployed by SICPA, the leading global provider of inks for banknotes and documents of value, into color-shifting inks (also known as an ‘overt’ feature) for banknotes.
Overt features on currency include images or symbols that change color when a bill is tilted, windowed threads that incorporate unique effects or information in high resolution text directly into the currency paper. Other effects also provide the impression of motion or depth. These features are very difficult for counterfeiters to replicate because they require very specialized expertise and technology to create them, and they cannot be simulated by commonly available imaging and printing technologies. Today JDSU technology is found on over 105 of the world’s currencies, and we are proud to enable our partners to help ensure that the banknotes we continue to use every day are secured with the latest in cutting edge optical technology.


University of Oregon Ducks Sport Eye-Catching Helmets

2/14/2013 · Posted by Noël Bilodeau
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By John Book, Custom Color Solutions, JDSU

The Fiesta Bowl is one of the most popular bowl games in college football. The 42nd Annual Fiesta Bowl took place at the University of Phoenix Stadium in Arizona last January. The No. 4 Oregon Ducks (11-1) and No. 5 Kansas State Wildcats (11-1) squared off, with the Oregon Ducks winning the day 35-17. Of note were the new eye-catching helmets sported by the Ducks for the game. This is a great example of how special effects pigments such as JDSU’s ChromaFlair® can be used with traditional organic and inorganic pigments to create styled colors to meet a wide variety of design needs.

What is the science behind special effects pigments? Similar to natural structures such as soap bubbles, sea shells, butterfly wings and bird feathers, the color of ChromaFlair pigment utilizes optical thin-film technology to separate white light into its component colors through selective interference.

For the Ducks helmets, the result of using a special effects pigment beautifully mimics the dramatic colors of their namesake bird in the wild. Go Ducks! Congratulations from the team at JDSU!



JDSU Posts Strong Q2 Earnings

2/1/2013 · Posted by Noël Bilodeau
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It’s an upbeat week at JDSU! On Wednesday, we announced positive results for the second quarter of fiscal year 2013 with a profit of $4.1 million, or 2 cents per share, on revenues of $429.4 million. Revenue was at the top of our guidance range and operating margins exceeded expectations across all three business segments.

Here’s what our CEO Tom Waechter had to say:

“We are pleased with the progress we’ve made in aligning our product portfolio with customer spending priorities, resulting in a high percentage of revenue from new products and a positive impact on financial results. We are well-positioned for growth opportunities in 2013.”

While a multitude of media stories, analyst reports and tweets are still flowing in about our strong results, many are also indicating that improved demand in the optical industry combined with plans for increased spending from some of the largest service providers will help improve the network industry climate throughout 2013.


JDSU Highlights

There were many great highlights this quarter - here's my perspective:
Collaborative innovation is on a roll.
-New products accounted for more than half (54 percent) of network revenue for the seventh straight quarter in a row.
New optical solutions are on track to improve network performance & agility.
-JDSU’s Twin 1X20 wavelength selective switch (WSS) product will be ready for release in the spring.
-Other TrueFlex products have received excellent customer feedback and will also be ready for general availability this spring.
-Optical solutions supporting 40-100G transmission continue to grow as a result of new customer programs introduced in Q2.
Rise in mobility, the cloud, ethernet & 100G platforms are increasing need for innovative network test solutions.
-JDSU test and measurement solutions were at the high end of guidance driven by these technology trends.
-JDSU grew its mobility business by 10 percent year over year as it leveraged recent acquisition in wireless test.
-PacketPortal is now up to 11 customers and 23 completed trials.
-JDSU introduced StrataSync, a new way to manage test instruments from the cloud that gives instant access to network data generated by those instruments while also increasing the productivity of field technicians.
Central banks want to make it harder for criminals to replicate banknotes.
-Many central banks are looking at next-generation overt features to include on upcoming re-designs of banknotes. These are features that are easy for people to identify on a bill but hard for counterfeiters to replicate, like color shifting images.
-38 banks are now using our optically variable magnetic pigments (OVMP) on their currencies. That’s up from 20 banks last quarter.
-Next up, our pigment will be included on the new 5 Euro note expected in May.
Markets for lasers and gesture recognition continue to grow.
-Customers are in trials with a newer version of our Q-Series laser that is used for semiconductor processing and for other types of micro-machining that require high speeds and precision during the cutting process.
-Revenue from our high-power fiber lasers for macro machining grew from last quarter.
-We signed a fourth customer for gesture recognition, showing that growing interest in this emerging market is translating into real business opportunities.
In closing…
As always, Tom thanked JDSU employees for a great Q2 and encouraged us to stay focused on our company’s strategic initiatives. With this continued focus, he reinforced that we are well positioned for 2013 and beyond.


2012 Year in Review with JDSU CEO Tom Waechter (video)

12/18/2012 · Posted by Noël Bilodeau
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The end of the year is a good time to reflect on past accomplishments and think about what we want to achieve in the new year.

I was fortunate enough to get some time with our CEO Tom Waechter to find out what he thinks were the highlights for JDSU in 2012 and what the big priorities are moving into 2013.

During our discussion, Tom also covered other interesting topics like collaborative innovation, employee engagement and what it takes to be a great leader.

Enjoy and happy holidays!
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Shop Safely with Cash this Holiday Season

11/30/2012 · Posted by Noël Bilodeau
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For many of us, using debit and credit cards or purchasing items over the Internet has become a common practice. But even with all of these digital modes of payment, paper currency still holds a very important place in global commerce. We use cash for a variety of quick or small purchases, when we travel internationally, or as a backup in times of emergency. Paper currency is also vital for a very large portion of the world’s population that still lives on cash, also known as ‘the unbanked.’

While paper currency isn’t going away any time soon, neither are the counterfeiting schemes operated by criminals around the world that make fake money using personal computers and printers. Millions of counterfeit bills are circulating around the world and counterfeiters dedicate all of their time and resources to devise new ways to fool the public.

Counterfeiting during the holidays

One of the peak times for counterfeiters to prey on consumers and merchants in more commercially advanced areas is during the holiday season. Shoppers are distracted as they crowd stores to buy gifts in a hurry. Merchants are focused on trying to keep customers happy and maintain smooth-flowing checkout lines. Many of these people aren’t paying attention to the bills that are changing hands.
Ways to beat criminals at their own game
Government agencies and merchants realize that raising awareness is the best defense against counterfeiting. At the beginning of the holiday season this year, many stores in the U.S. trained their merchants on how to spot a fake bill.
Government agencies post tips online on how to identify counterfeit currency and speak at conferences about the topic to spread awareness. Governments around the world also continue to add special features during the currency-making process to make it harder for criminals to reproduce fake versions.
We can all help curb this illegal activity and protect ourselves by paying attention to the bills that we receive. There are obvious special effects on legitimate currency, also known as ‘overt’ features that are easy to identify.

For more information, check out these links:

Funny Money No Laughing Matter in Sonoma County, Santa Rosa Press Democrat

How to Detect Counterfeit Money, US Secret Service

How to Spot Fake Coins or Notes, MSN Money UK

Euro Banknotes, European Commission

JDSU is the leading supplier of optically variable pigments that provide color-shifting effects to help protect more than 100 of the world’s currencies against counterfeit activity. The company has been providing anti-counterfeiting technologies for more than 20 years and works collaboratively with leading commercial and governmental organizations and institutions to protect the integrity of critical documents and products.


JDSU Teams Up with École Polytechnique Montréal & Others for Optical Coatings Research Chair

10/15/2012 · Posted by Noël Bilodeau
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By Robert Sargent

Optical Security and Performance Products Group
On September 25, 2012 a ceremony was held in Montreal, Canada, where the École Polytechnique de Montréal (Polytechnique), the Natural Sciences and Engineering Research Council of Canada (NSERC), and seven industry partners inaugurated the NSERC Multisectorial Industrial Research Chair in Coatings and Surface Engineering (MIC-CSE).
Polytechnique is an engineering school affiliated with the University of Montreal. The MIC-CSE Research Chair is Canada’s second-largest industrial research chair awarded by the NSERC. The 5-year, $5.35 million budget is funded in the amount of $2.6 million from NSERC and $2.75 million from seven partners, which include the Canadian Space Agency, Essilor, Guardian Industries Corp., Hydro-Québec, JDS Uniphase, Pratt & Whitney Canada, and Velan.
Research will focus on developing a new generation of non-polluting manufacturing technologies for nanostructured coating materials. Such processes make it possible to add successive layers of nanometer-thick films and thicker coating architectures using various materials (metals, ceramics, polymers, nanoparticles or others) on flat surfaces as well as on three-dimensional objects. In addition to providing corrosion and wear protection, these “molecular millefeuilles” aim to provide anti-glare, anti-erosion, and anti-fog characteristics, as well as self-controlled (or “smart”) optical reflectivity or emissivity, luminescence, sterility, and other functionality.
The scope of collaborations involved with the MIC-CSE Chair reflects the immense variety of industry fields in which multi-layer coating technologies can be applied. The research carried out at Polytechnique will improve the sustainability and effectiveness of materials in sectors such as aerospace, energy and manufacturing, optics, photonics and space exploration.
Research in the field of advanced materials and nanotechnologies at the Polytechnique was launched more than 25 years ago and today involves about 20 researchers, including several in the specific field of surface engineering.
Since 1993 JDSU has enjoyed a working partnership with Polytechnique to drive development and deeper understanding of film growth processes such as PECVD, magnetron sputtering, and HIPIMS. JDSU’s interests will help continue to drive development of plasma-based deposition processes for optical films, understanding the effects of these processes on film properties and performance, and understanding the performance of coating microstructures. Partners like Polytechnique help to ensure that JDSU has access to fresh ideas and new thinking – a critical component in helping push the frontiers of technology.


Trends in Miniaturizing Near Infrared Spectroscopic (NIRS) Instruments

9/24/2012 · Posted by Noël Bilodeau
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By Chris Pederson, Product Applications Engineer
JDSU Optical Security and Performance Products Group
Rapid advancements in the miniaturization and portability of various technologies are visible everywhere.  By 2016, according to a recent Cisco Forecast Update, 25 percent of mobile users will have more than one mobile-connected device, and 9 percent will have three or more such devices.
Developments are coming quickly in field-deployable instrumentation for many industrial and consumer applications. Portable instruments save time and money and provide greater safety and security—for example, where more samples can be taken more often and earlier in a manufacturing process or in the field at a point of need.  As portable instruments begin to operate more like consumer devices, it becomes possible for personnel without advanced technical training to utilize them, which reduces labor costs.
The emerging “consumerization” of various types of testing and analytical equipment for individual consumers, particularly in healthcare, will drive high volumes and significant market opportunities. There are many applications that can utilize small, cost-effective NIR systems.  Imagine the possibility of being able to test produce quality in grocery stores or monitor blood glucose levels quickly and non-destructively, or assisting law enforcement and other public service employees to identify unknown or suspicious compounds.  Imagine your local pharmacy verifying that your prescription was filled correctly and the drug is in fact authentic.
JDSU’s MicroNIR spectrometer solves the challenge of reducing the size of a dispersive near infrared instrument to achieve an overall smaller form factor—while maintaining higher levels of performance.  The key technology is the Linear Variable Filter (LVF).  Linear Variable Filter LVF technology is a one-dimensional array of continuously varying bandpass filter featuring thin film coatings deposited in multiple layers with wedge in one axis.  Since the bandpass’ center wavelength is a function of the coating thickness, the wavelength transmitted through the filter varies in a linear fashion in the direction of the wedge.
This linear variable filter is then merged with a detector array of similar spectral region, resulting in a completely passive spectrometer in an extremely small form factor.  Adding internal tungsten lamps results in a fully contained diffuse reflectance spectrometer slightly larger than a golf ball.
Beyond gains in overall size reduction, other inherent advantages to LVF technology include no moving parts, high light throughput and extremely fast integration times.  Another unique attribute of the LVF technology is the capability to specify custom wavelength regions.  LVF technology is applicable from the UV to Mid IR spectral regions (e.g., 400 nm-25 microns in wavelength), and a custom LVF can be manufactured to cover wavelength regions with a maximum 1:2 ratio (e.g. 800-1600nm or 1000-2000nm).  Narrower spectral regions are also possible to achieve higher data resolution (nanometers per detector pixel) across the application’s primary spectral region.
Applications in Process Analytical Technology (PAT) will benefit from a compact, low cost device.  As the pharmaceutical industry migrates to continuous processes developed with Quality by Design, more process knowledge can be achieved through a strategically deploying a series of NIR process sensors.  For example, applications involving moisture analysis can benefit from a system measuring 1300-1500nm only.  If the desire is to exclude moisture, then a system measuring the 1500-1900nm region could be used.  This customization allows for the optimal spectral region and higher data resolution for necessary parameters.
Cisco (2012), Cisco Visual Networking Index: Global Mobile Data Traffic Forecast Update, 2011-2016


Quarterly Roundup - Closes Wireless Test Deal, Sharpens Focus on Anti-Counterfeiting

8/20/2012 · Posted by Noël Bilodeau
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Last week, JDSU announced its fourth quarter earnings for fiscal year 2012 and I thought it was a good opportunity to share a snapshot of recent company highlights, so here it goes.

In Q4, more than half of JDSU revenue came from new products that support the network.  

Service providers are juggling many different challenges, trying to offer high-value services to users now that network pipes have become a commodity while also trying to manage major network traffic bursts resulting from the sheer volume of people using web-enabled smart devices.
JDSU solutions like PacketPortal and PacketInsight gained traction as valuable new solutions that give service providers deep network visibility and new ways to optimize the network while keeping costs in check.
The buildout out of Self-Aware Networks that operate more flexibly at faster speeds also continued onward in spite of global macroeconomic issues. JDSU 40-100G products and integrated components such as the Tunable SFP+  made progress in Q4 as part of that trend.
JDSU acquired a wireless test provider in Asia Pacific to expand its wireless portfolio.
As part of its expansion into wireless test, JDSU brought Seoul-based GenComm into the family last week. The GenComm team brings strong engineering talent in-house to JDSU and expands the company’s presence in Asia-Pacific. JDSU was formerly GenComm’s exclusive reseller outside of Korea so the merging of the teams is a great strategic fit.
GenComm is the third acquisition JDSU has made in wireless test. The company added Vancouver-based Dyaptive earlier in 2012 and Agilent’s Network Solutions Test business back in 2010.
GenComm Handshake.jpg
JDSU is sharpening its focus on anti-counterfeiting.
JDSU continues to create technologies that help fight the battle against counterfeiting, particularly for currency and pharmaceuticals.  

As of Q4, twenty countries have either issued or announced new banknote designs that use JDSU’s optically variable magnetic pigment as a security feature. The company has beefed up its technology and manufacturing to support these areas and also named Luke Scrivanich, a JDSU executive who has managed a large part of the anti-counterfeiting business for the past four years, to lead this area.

The company is working on new applications for gesture recognition.

As one of the early providers for gesture recognition technology, JDSU continues to develop new applications and expects new uses for gesture recognition to launch in the next 12-18 months.
More than two years ago, gesture recognition entered the scene in gaming platforms, allowing players to use body movements to interact with and control commands as part of an application. As the early market for gesture recognition continues to mature and various players and approaches emerge, new applications are being discussed such as gesture recognition for surgery, remote operation of heavy machinery or to control the menu on your TV.
I’ll be back next quarter to share another update about what's happening at JDSU.


JDSU Participates in Key Authentication Events

6/11/2012 · Posted by Noël Bilodeau
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By Rosalie Clemens, Product Line Manager, JDSU

Last month, the JDSU Authentication Solutions Group exhibited for the first time at Cards & Payments Middle East in Abu Dhabi, United Arab Emirates. Visitors were eager to learn more about JDSU’s wide range of authentication technology that helps to protect bank cards.ASG - Middle East.jpg

JDSU presented “A new Frontier in Dynamic Security Features,” reviewing the industry movement towards developing more overt security features that actively engage viewers in multiple ways. The features use effects such as parallax motion, 3D animation, and distinct color shifts. With its portfolio of solutions based on optically variable pigments and its extensive experience designing engaging holography, JDSU supports this trend.

JDSU also participated in Security Document World in London, U.K., one of the premier conferences and trade shows on document security. More than 345 industry delegates attended SDW 2012, and 60 government professionals attended the newly formed DocEx Conference, which ensured interaction between inspectors, law enforcement, and issuing organizations, as well as active participation in the trade show by end-customers.


ASG - Security Doc World.jpgDocEx offered 1-on-1 sessions with document examiners to evaluate next generation security devices, and 10 examiners from the U.K., U.S.A., The Netherlands and Canada advised interested participants on fraud trends and threats.

The well-attended SDW technical conference (sometimes standing room only!) reviewed the evolution of security technologies for high-value documents, and identified biometrics and mobile authentication as keys to emerging solutions to combat counterfeiting and document fraud.  There was a focus on how to ensure that every individual has a unique identifier—for example, in the form of a birth certificate—for the issuance of a government-authorized identification document. This is an important topic in a world where a growing population moves around on an increasing basis.

With the London Summer Olympic Games 2012 approaching, the topics of passenger flow and security at England’s borders and “Olympic family” authentication and verification were hot topics.

ASG - Olympic rings.jpg
Government and law enforcement representatives also spoke about the importance of easy-to-recognize and authenticate overt security technologies on documents and the need for machine-readable features. Whether and how documents only employing electronic security can help stop fraud was discussed as well as the futuristic idea of going completely documentless.
JDSU was one of the 90 exhibitors at the trade show and received excellent response to its unique products, including Charms™ covert taggants and HoloFuse™ holographic polycarbonate laminate for highly secure documents. A flow of visitors kept JDSU personnel busy, demonstrating that Security Document World was a great success for the Authentication Solutions Group.



World Anti-Counterfeiting Day

6/7/2012 · Posted by Noël Bilodeau
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Today marks the fourteenth annual World Anti-Counterfeiting Day, a global event created to raise awareness about the international impacts of counterfeiting. From consumer electronics to music, purses to passports and credit cards to pharmaceutical drugs, counterfeiting seems to touch almost every aspect of our lives today.

Unfortunately, the counterfeiting industry only continues to grow each year with more advanced technology and web coding skills.  Counterfeit goods are not just bought from vendors on Canal Street in New York City anymore, but more and more commonly from online websites that look every bit like a trusted venue.
World Anti-Counterfeiting Day is an opportunity for everyone to step back and think about how counterfeiting affects the economy, health and safety of people all over the world. According to the International Association of Authentication, 750,000 legitimate jobs in the U.S. and 100,000 jobs in the EU have been lost to counterfeiting.
As long as counterfeiting continues to be a global issue, JDSU will continue to develop new technologies and work with organizations to help combat it.
For more on JDSU’s authentication technology visit



Fighting Counterfeiting in the Defense Industry

5/31/2012 · Posted by Noël Bilodeau
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By Paul Wiener

Product Line Manager, Digital Systems, JDSU

What do JDSU and the Department of Defense (DOD) have in common? Both organizations are helping fight counterfeiting, protecting millions of electronic and mechanical parts that pass through the supply chain.
Today counterfeiting is a growing global issue that impacts manufacturers, businesses, and consumers alike. According to the International Association of Authentication, U.S. businesses lose $200-250 billion per year to counterfeiting and 750,000 jobs in the U.S. have been lost to counterfeiting. The reach of this crime is widespread affecting industries from consumer electronics to pharmaceuticals to music and airline and automotive parts. 
Because of the impact of counterfeiting in the airline industry, the National Defense Authorization Act, which includes the Levin-McCain amendment, was signed into law in January, 2012.  It requires contractors to create programs that ensure traceability of all parts throughout the defense supply chain while also training their staff on how to detect counterfeit parts and suppliers.
So how can technology help? Companies like JDSU offer a full suite of overt (visible), covert (hidden), and digital (coded) authentication technologies that can be used in on-product and on-package solutions across a range of applications. These solutions help address emerging traceability requirements and detection issues throughout the supply chain.
How does it work?Levin pic.jpg
·         Overt solutions include sophisticated and multi-layered imagery that allow each package to feature distinct and easily recognizable visual aids for shipping personnel to verify against a valid example.
·         Covert solutions provide the next layer of product identification and authentication and enable field investigators and enforcement officials to verify the authenticity of a product through specials tools such as handheld microscopes.
·         Digital solutions such as 2D barcodes or QR codes allow for full life-cycle traceability throughout the supply chain. These serial numbers allow each item to be tracked from introductory design to final assembly using either a handheld tool or a mobile device to view the history of the entire product.
As technology becomes more and more advanced so does counterfeiting. This only reaffirms the need for companies like JDSU to continue to develop new technologies and work with organizations to combat this issue across many industries, including contractors who work with the Department of Defense.



The Ongoing Fight Against Pharmaceutical Counterfeiting

5/15/2012 · Posted by Noël Bilodeau
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2012 started off as a busy year for the pharmaceutical industry, with several cases of counterfeit drugs drawing attention to the need for strong anti-counterfeiting measures. In February, news broke from Swiss drug maker Roche that fake versions of its cancer drug Avastin had been distributed in the United States. Officials said that the counterfeit products did not contain the key ingredient needed in Avastin, which is used to treat cancers of the colon, lung, kidney and brain.
Then again in April, the Food & Drug Administration (FDA) announced that a second counterfeit version of Avastin had been found in the U.S., packaged as Altuzan, the Turkish version of Avastin that is not approved in the U.S.  These counterfeit vials did not contain the active ingredient needed in Avastin.
These recent cases of fake drugs entering the U.S. not only demonstrate the major risk counterfeiting presents to consumers’ health and safety, but it also highlight how counterfeiting has become more sophisticated.

With counterfeiting becoming more sophisticated, the trade of counterfeit drugs is on the rise. Currently the World Health Organization estimates that nearly double the amount of counterfeit drugs were sold in 2010 compared to 2005. And according to Interpol, the return on investment for counterfeiting pharmaceuticals can be over 20 times more than the return on dealing illegal drugs. 

Officials are now taking notice as global regulators work to put laws and regulations in place to protect consumers. JDSU is a leading provider of overt, covert, digital authentication  technologies used to protect some of the world’s top pharmaceutical brands. As technology makes it easier for counterfeiters to develop new ways to replicate brands, it has become increasingly important for companies like JDSU to develop the latest technology to help protect these brands.
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Seizures for Counterfeit Goods Continue to Rise

4/17/2012 · Posted by Noël Bilodeau
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By Paul Wiener

Product Line Manager, Digital Systems, JDSU

Counterfeit goods pose a threat to the health and safety of Americans. They can find their way into manufacturing processes and goods, military systems, and a wide variety of consumer products. The U.S. Customs and Border Protection (CBP) and U.S. Immigration and Customs Enforcement (ICE) continue to step up enforcement each year. They estimate that the number of IPR seizures has increased about 325% over the past decade.

According to a report released in January 2012 by CBP and ICE, the number of Intellectual Property Rights (IPR) seizures increased by 24%, from 19,959 in FY 2010 to 24,792 in FY 2011. The estimated Manufacturer’s Suggested Retail Price (MSRP) for all FY 2011 IPR seizures is $1.1 billion.
The top 10 categories of IPR-infringing products seized in FY 2011 were pharmaceuticals, health/personal care, eyewear/parts, critical technology components, electronic articles, cigarettes, perfumes/colognes, batteries, exercise equipment and transportation/parts. For the first time since FY 2005, footwear was not the top commodity seized. Consumer electronics led, and about one-third of the total was IPR-infringing cellular phones. Two areas grew notably: counterfeit pharmaceutical seizures increased almost 200% over FY 2010, and the number of consumer safety and critical technology seizures increased by 44% compared to FY 2010.
As volumes increased, however, the domestic value of all IPR seizures decreased 5 percent from $188 million in FY 2010 to $179 million in FY 2011. CBP and ICE attribute this to more counterfeiters using international mail, express courier and consolidated shipping services to ship smaller amounts of goods with smaller values. This is supported by the fact that the number of low-value (under $1,000) IPR seizures is now 80 percent of the total increase in seizures.


Driving factors behind the increases include growth in direct-to-consumer sales, as well as an increase in the number of rogue websites. Behind the growing number of illicit pathways to market, however, is a more serious issue: the increasing number of consumers who don’t care about authenticity and are satisfied with owning fake merchandise.

The U.S. government and law enforcement officials are bringing more resources to bear each year to help brand owners, but more needs to be done.
JDSU promotes a layered solution for a variety of labels, seals and sleeves, where overt, covert and digital elements are blended together to make it difficult for counterfeiters to copy, easy for consumers and field investigators to check information. A unique element, such as the brand owner’s logo, can be embedded to appear when the image is tilted. For greater protection a variety of covert and forensic taggants can be included. Each label, seal, or sleeve can also be encoded with serialization registered on a JDSU on-line database called AuthentiTrak. This allows manufacturers to track products through their distribution channels to their end users. Serialization can be adapted for use by field investigators to verify products, by customs officials to inspect products, and by consumers who wish to participate in loyalty programs. All of these activities can be supported by a smart phone with a native matrix code scanning application.
JDSU has the experience, the track record, and the breadth of relevant technologies. This gives us the ability to ask the right questions and explore options with customers before advocating solutions.


The Danger of Identity Theft

4/3/2012 · Posted by Noël Bilodeau
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According to the Federal Trade Commission, identity theft is the fastest-growing property crime in America with California ranking third in the nation per capita for the offense. Citizens in the San Francisco Bay Area filed 4,521 complaints related to identity theft last year.

In a segment that aired last night, NBC Bay Area's Investigative Unit sheds light on the growing issue and includes a comment from Greg Miller about technology that JDSU provides to help combat the problem.