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JDSU ‘Small Cells’ Video Offers Candid View - New from JDSU’s “Now Trending” Series

5/15/2013 · Posted by Bernie Tylor
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What's the big deal about small cells, you might ask?  Well, if you are asking that, chances are you have not seen the latest JDSU "Now Trending" video just released.

The JDSU video series called “Now Trending” is out with its next installment video-brief - this time, it takes on small cells that examines the fast-paced and popular mobile industry movement of small cells technology deployment. 

JDSU has been versed and vocal on the topic of small cells that is taking hold and building strong momentum worldwide.  Now, this forceful new video presented by JDSU concisely spotlights the ins and outs of a critical technology trend - all in the words of one of our resident small cells experts, Tara Van Unen, who supports strategic marketing at JDSU.

“Right now. . . service providers are looking to lower the cost of their infrastructure while at the same time identify and enable those premium services that customers really want,” says Tara Van Unen in the newly released “Now Tending” video.  “To meet these expectations, service providers are installing small cells into their network. The size and cost make it feasible to extend those services into locations that can’t be reached by these large expensive cell towers.”
 

Be sure to view the short clip below.  Beyond a technical explanation of small cells, the authentic content includes the benefits of the technology that everyday users of mobile communications apps, video and data will readily appreciate!    

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JDSU Update with Tom Waechter – March 2013

3/21/2013 · Posted by Noël Bilodeau
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In his latest update, CEO Tom Waechter shares his thoughts on recent developments, including:

- The value of JDSU's annual Analyst Day (recently held in San Francisco).

- The connection between JDSU and anti-counterfeiting.
- Tom's reaction to estimates that mobile devices will outnumber humans this year.
- How JDSU listens and responds to customers and employees through annual survey programs.
Enjoy!
 
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Mobile World Congress 2013 Breaks Records

3/5/2013 · Posted by Bernie Tylor
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It turns out, JDSU exhibited at a record-breaking Mobile World Congress 2013 (February 24-28)! The GSMA just released that it broke attendance records with more than 72,000 visitors from over 200 countries!

According to a post-event announcement by the GSMA:

  • The four-day conference and exhibition attracted executives from the world's largest and most influential mobile operators, software companies, equipment providers, Internet companies and companies, including more than 4,300 CEOs
  • There were more than 1,700 exhibiting companies showcasing cutting-edge products and services
  • More than 3,400 international media and industry analysts
 
What was the big buzz? I was fortunate to find out in a series of interviews with mobile experts from the showroom floor in Barcelona.  In the brief videos below, Hitachi and JDSU take on the mobile network “big data” problem with a joint offering that redefines test (real time, granular view into the network). And JDSU’s CJ Meurell simplifies small cells and why they are all the rage in the mobile industry.

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 At Mobile World Congress 2013, JDSU and Hitachi demonstrated a joint solution for mobile operators to better manage the network big data explosion. Here, video blogger Bernie Tylor talks to Hitachi Data Systems and JDSU for more on this solution.

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JDSU’s CJ Meurell is interviewed by video blogger Bernie Tylor on why small cells are in such high demand in the mobile industry and the role JDSU communications test and measurement solutions play to ensure reliable and effective small cells deployment for mobile operators.

 

 
 
 

 

 

 

What's on the Mobile Horizon? More Video from Mobile World Congress 2013

3/4/2013 · Posted by Bernie Tylor
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While reporting for JDSU as the Mobile World Congress 2013 video blogger in Barcelona, I came across some interesting statistics that made news during the week: 

  • Facebook remarked it has "become a mobile company" (mobile users a significant source of revenue; 660 million of its users access Facebook via a mobile device)
  • Global operators estimate that data revenue will exceed voice by 2018
  • Half of the earth's population use a mobile device - 3.2 billion people!

And that's not all.  For more on big data, software defined networks, and small cell from Barcelona, see new videos below .  Also, check out JDSU's web pages - www.jdsu.com/go/smallcells and www.jdsu.com/go/mobility.

Be sure to visit again - more  postings of video and observations from the mobile industry's biggest global event are ahead!
 

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One of JDSU's newest team members, Tara Van Unen, talks to video blogger Bernie Tylor about her role at JDSU, small cells, big data, software defined networks (SDN) and other major mobile service provider challenges and opportunities.
 
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Jeff Mucci of RCR Wireless News is interviewed by JDSU video blogger Bernie Tylor on the top trends shaping the priorities of mobile communications service providers.

  

 

HOLA from Barcelona – It’s Mobile World Congress 2013!

3/1/2013 · Posted by Bernie Tylor
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JDSU was on site at Mobile World Congress again this year in Barcelona.  The mobile industry’s biggest worldwide themes were front and center – JDSU’s mobile communications test and measurement solutions support global operators worldwide as they face an onslaught of networks and services demands driven by the explosive use of mobile devices. 

As a three year observer of the event for JDSU, I can say that the liveliness of the event, the constant state of buzz and the big claims made about the mobile industry by global industry leaders validated that the mobile sector, as the show’s theme states, is on a new horizon.

I was able to make the rounds and capture voices on key trends – JDSU experts, partners, members of the media and analyst communities.  Whether it be the app explosion, small cells, cloud, software defined networks, LTE/4G or big data and more, there are tremendous opportunities to increase speed, reach, reliability and quality up ahead for the enjoyment of mobile entertainment, business applications and every day communications.
 
To kick off my video series, below is my first installation of short snippets from JDSU's David Heard and Larry Desjardin from Test & Measurement World. Be sure to check back as I post various opinions, insights and observations from other experts over the next week. 
 
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David Heard, president of JDSU's Communications Test and Measurement business segment, provides insight on trends among global mobile communications service providers. 
 
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Larry Desjardin, journalist for Test & Measurement World, discusses mobile service provider trends defining the industry in 2013.
 

 

JDSU Holds 3rd Annual Analyst Day

2/19/2013 · Posted by Noël Bilodeau
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JDSU held its third annual Analyst Day in San Francisco last week. The event was well attended by financial analysts, many of whom who wrote encouraging reports about what they heard from a very confident senior management team.

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 JDSU leaders took questions from the audience during Analyst Day 2013
After CEO Tom Waechter kicked off the meeting by emphasizing our strategic initiatives and summarizing the core markets that we serve, he handed it over to the segment leaders for more insight.
CCOP – New Products Are Gaining Traction
JDSU president Alan Lowe exuded confidence about opportunities for CCOP in 2013, not only because the June quarter will see improvements as telecom budgets are finalized and pent up demand is released, but also because new CCOP products are gaining traction. Highlights from Lowe’s presentation include:
-CCOP currently has its largest ROADM design pipeline in the company’s history with 18 customer engagements (compared to 6 in 2012).
-NEMs & carriers want to customize products like TrueFlex 1X20 ROADM and Super Transport Blades to add agility to their network infrastructures.
-CCOP is excited about opportunities it is seeing in the $1.9 billion datacom market that grows at a slightly faster rate (10-15%/year) than the telecom market (9-12%/year).
-JDSU gesture recognition solutions will be in a next generation gaming platform that will generate double the value to JDSU compared to its first solution. Its  gesture recognition technology will also be incorporated into consumer electronics, PCs and tablets  that have much larger shipment potential (250-300M units/year) compared to gaming consoles (10-20M units/year).
-Commercial lasers continue to be driven by lasers for both macro and micro machining. Amada is exploring new uses for macro lasers with JDSU and micro machining is driven by the need for precision and accuracy in the manufacturing of small consumer devices.
CommTest – Growth in Mobility & Software
CommTest leader David Heard emphasized how CommTest not only test and measures networks, but is an end-to-end network and service enablement partner for service providers. Highlights from Heard’s presentation include:
-Solutions for the Mobility area are currently CommTest’s largest driver with 40 percent of sales; this is expected to increase to 60 percent over the next two years as more people use mobile devices and new services like 4G LTE. JDSU is also gaining traction from the recent wireless test acquisitions of GenComm and Dyaptive.
-CommTest expects long-term improvement to its business model as it moves to more software-based solutions that provide recurring revenue from subscriptions used by service providers and NEMs.
-JDSU intelligence-gathering solutions PacketPortal & PacketInsight are seeing early stage success. PacketInsight now has 10 customers and 14 trials while PacketPortal has 14 customers and 36 trials.
-The new StrataSync solution introduced last month will also help with network visibility issues and will drive incremental demand as another subscription-based service.
-Heard indicated that the JDSU CommTest division has a #1 position in Ethernet, fiber, CaTV, xDSL, IPTV, Storage and IP/Router transmission.
-New solutions to support small cells are also on their way from JDSU.
Optical Security Products – Cash is Still King
OSP executive Luke Scrivanich discussed how the world is still a cash-driven society and the anti-counterfeiting features that JDSU provides to help protect currency.
-China and India are important regions for OSP due to the high use of paper currency and somewhat sophisticated counterfeiting attempts in these areas.
-JDSU currency pigments and threads are expected to grow beyond the 5% long-term CAGR as they are used to support cash-centric regions and as they are integrated into new banknote redesigns.
JDSU CFO – The Sails Are Up
Our new CFO Rex Jackson closed out the meeting by emphasizing how JDSU is well positioned with a strong financial model and great operating leverage.
As Rex put it “The boat’s in great shape, the sales are up, when we catch wind we’ll be in really great shape.”
One of the financial analyst firms included this quote in their report the following day but it was so good that I had to also share it in my blog post.
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   JDSU CFO Rex Jackson

 

Interview with JDSU CIO Chris Bedi

1/30/2013 · Posted by Noël Bilodeau
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JDSU CIO Chris Bedi participated in an opening ceremony today at the company’s new IT development center in Pune, India along with other JDSU executives.

The new center will provide technology support for IT applications, projects and program implementations across JDSU. It will also play a key role in supporting JDSU’s focus on providing more software-based solutions to its customers.
Chris Bedi recently shared his thoughts with me about IT at JDSU and the new center.
 
Why are you opening an IT center in Pune?
We chose Pune because of its rich base of talented software engineers and because it was one of those growing cities in a strategic area. While the role of the Pune center is largely internal, it will be a key part of our IT strategy - not just for India but also globally for JDSU.
 
With the new center we can ensure that we have the most efficient processes for our product line management and research & development organizations so they can focus on collaborating with our customers to develop solutions for the future. 
 
When you look at JDSU’s markets, quite a bit of our business serves the network. As the network becomes more software defined, the need for our products to become more software-based will be critical. Everything is moving to software. VMware and virtualization is a good example of hardware virtualization, and it’s now happening at the network layer.
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What technologies do you expect to create in Pune?
We’ll naturally be focusing on traditional IT technologies such as ERP, CRM, supply chain and business information, but we are also moving the needle in new areas such as mobile, cloud and big data. For example, JDSU has a mobile app store similar to Apple’s app store.
 
What kind of IT talent is important for the new center?
It’s all about setting the right mindset for what we’re trying to achieve as an innovation center, versus simply being a traditional IT center. Having the right talent is key because we’re looking at the development of skills in newer areas – cloud, mobile, social and big data, which is absolutely the way forward.
 
How does India fit into your IT strategy?
Many companies look at India purely for labor, but we look at India as a way to jumpstart innovation and really deliver IT solutions that move the needle. So for example, we’re not building a spec in one region and then giving it to India so they can code it. We’re making India a center for thought leadership.
 
Our Pune IT center is therefore in many ways a center that will fuel innovation, internally within JDSU and for our customers, and as a foundation to grow strategic capabilities in software.
 
India has the right strategic talent, experience and innovation that simply can’t be matched in other locations.
 
JDSU has offices in India that are located in Mumbai, Bangalore, Gurgaon and Pune.

 

JDSU & Beijing U Help to Prepare Network Engineers of the Future

1/21/2013 · Posted by Noël Bilodeau
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Last week, JDSU conducted its annual visit to Beijing University of Posts and Telecommunications (BUPT) to strengthen its partnership with one of the world’s most advanced teaching and research universities for telecommunications.

During the visit, Judy Kay, vice president of Executive Operations and Corporate Strategy at JDSU, presented new cutting-edge equipment to the joint lab at BUPT, which was accepted by Professor Ji Yuefeng, dean of the BUPT Information Photonics and Optical Communications Institute.

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BUPT is pleased to work with JDSU to support next-generation networks,” said Dean Ji, of BUPT. “The contributions provided by JDSU are of great value to experimental studies and teaching at the university. Both teachers and students at BUPT have benefited from the collaboration.”

JDSU and BUPT established an optical network test lab and scholarship program in 2011. JDSU has donated a wide range of instruments for the lab that enable live network testing for all stages of optical network development for BUPT students. This new equipment, including tunable lasers, transponders, optical amplifiers, pump lasers and modules, will be used in teaching labs and research labs to conduct optical communication transmission experiments.
 
JDSU also funds an annual scholarship program for BUPT students pursuing advanced telecommunications and engineering degrees. Currently 72 students have received the scholarship for studies and research in the areas of information and communications networks.
 
JDSU is pleased to partner with such a distinguished university to help advance learning in the telecommunications sector,” said Kay of JDSU. “We are honored to contribute to the cultivation of next-generation network talents and innovation in China.”
 
To learn more about Beijing University, please visit http://www.bupt.edu.cn/.

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JDSU's New Exec Appointments: Rex Jackson and Susan Spradley

1/10/2013 · Posted by Bernie Tylor
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JDSU is proud to have some of the best and brightest in the industry working to help drive our success and today we announced two very important executive appointments. Rex Jackson was named executive vice president and chief financial officer, and Susan Spradley is joining the company as senior vice president in our communications test and measurement business segment. 

 

Rex Jackson has served as acting CFO since September 2012. He joined JDSU two years ago as senior vice president of Business Services with responsibility for several corporate functions, including Information Technology, where he has driven significant operational improvements. His strong financial management experience and deep knowledge of the company's strategy to drive profitable growth make him a perfect fit for this role.

 

I was pleased to spend time with Sue Spradley in a recent interview to learn more about her new role at JDSU, prior experience, her take on big technology industry trends, as well as what she likes to do outside of work. Topics range from insight on mobile communications, video and software-defined networks – please be sure to take a look. 

 

Congratulations to both Rex and Sue!      

 
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2012 Year in Review with JDSU CEO Tom Waechter

12/18/2012 · Posted by Noël Bilodeau
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The end of the year is a good time to reflect on past accomplishments and think about what we want to achieve in the new year.

I was fortunate enough to get some time with our CEO Tom Waechter to find out what he thinks were the highlights for JDSU in 2012 and what the big priorities are moving into 2013.

During our discussion, Tom also covered other interesting topics like collaborative innovation, employee engagement and what it takes to be a great leader.

Enjoy and happy holidays!
 
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Insight on JDSU’s PacketInsight

11/5/2012 · Posted by Bernie Tylor
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There no doubt that in the big world of global communications, the notion of “big data” is popping up at every turn. Consumers and business are gobbling up an enormous amount of data with the on-going spike in social media use, mobile video, and other high bandwidth applications. Dropped calls, slow Internet connections and connectivity issues are among the headaches that can occur.

JDSU’s PacketInsight - a platform that helps customers harness that big data in their networks - is gaining big traction with the largest carriers in the world.

I asked Jason Byrne, marketing expert at JDSU, to share an update about the new PacketInsight appliance that JDSU announced back in May that is now beginning to gain interest from many industries.
 
It sounds like we’re starting to make progress with PacketInsight. Can you give us an update?
Yes, we started shipping orders to a large tier one service provider and we’ve got 11 trials now happening in every region of the world. We’re talking to more than two dozen customers actively, primarily wireless providers. The big reason they are interested in PacketInsight is because it will help them automate their lab and bring down costs.
 
We are also starting to get interest from other industries, like with the financial trading houses, power utility companies, and enterprise providers.
 
What are the big trends happening that are increasing the need for PacketInsight?
Network traffic will skyrocket by 1700 percent for mobile networks and 300 percent for global IP networks over the next 5 years. The complexity of networks is increasing, with more vendors, more new applications and more network nodes being added. Network outages are also on the rise as more people access networks via smart devices and flood them with unpredictable bursts of traffic.
 
This means that trouble tickets are getting more complex for service providers which can lead to longer resolution times – exactly what users don’t want to hear. Service providers need to know exactly what the user experienced without having much time to reproduce the issue. There’s where PacketInsight can provide automated intelligence that quickly filters out what’s not important.
 
View video demo below of JDSU's new PacketInsight


What is so revolutionary about the PacketInsight appliance?
PacketInsight acts similar to a black-box flight recorder in an airplane.
 
It can help a service provider quickly identify a network issue simply by pressing a ‘rewind’ button and no longer has to wait to recreate a problem to figure out what the issue is.
 
As data is captured with PacketInsight, it is actually being indexed so you can pull the information you need in seconds. You can replay the user experience and troubleshoot the problem faster. We can retrieve the data 400 times faster than other solutions - so we can take the data capture all the way down to 15 seconds from 2 hours. That is really vital when you are trying to quickly resolve a network issue.
 
Other test providers can capture traffic at 10G or 40G today, but it can take hours for them to sift through terabytes of information.  Our PacketInsight appliance also has a standard XML interface so that it can work with other analytic tools that our customers have already invested in. Network technicians don’t need to be trained on something new and PacketInsight can support third party applications.
 
JDSU is excited that PacketInsight is making a difference and getting the support of our major mobile operator customers!  
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Jason Byrne, a marketing expert at JDSU for the company's communications test and measurement business segment

 

The Future for Voice over LTE? JDSU Has a Voice in The Outcome . . .

9/21/2012 · Posted by Bernie Tylor
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The communications industry is bustling with the promise of LTE/4G technology to revolutionize the way businesses and consumers enjoy their mobile devices and services. Part of the LTE movement includes voice calls over LTE, or VoLTE, where - even though calls are transmitted over an LTE data network -  the experience is just like a regular phone call.  Most major service providers worldwide have committed to moving to VoLTE at some point.  Of course there is intense scrutiny on ensuring these calls come through reliably and with high quality.

To help make reliable and quality VoLTE a reality, for the second year JDSU is participating in the RCS VoLTE Interoperability Test (IOT) Event 2012 organized by the MultiService Forum (MSF), ETSI, and GSMA, joining mobile industry leaders. The events will be hosted by Telecom Slovenia Group in Sintesio, Kranj, Slovenia and by China Mobile in China Mobile Research Institute Laboratory in Beijing, China, from September 24 to October 12, 2012.   

 
Click here for press release.
 
I recently got some time with William Vink at JDSU, part of the Communications Test and Measurement business unit, who provides great insight on the events, on VoLTE and what it means not only for the industy and consumers of mobile services, but also for JDSU.   He is a member of MSF’s Technical Committee Leadership Team.  Here’s what William had to say:
 
What is JDSU’s history with the VoLTE event?
 
This is the second time that an interoperability event has been hosted by the MSF with a strong focus on VoLTE.  JDSU was very active during the first events preparation, and wrote parts of the test cases that were run by the participants in those trials. During the event we contributed in both China and Germany with our protocol test solutions to validate the outcome of the test cases and also supported the general setup/configuration of the test network.
 
What were some of the key findings in 2011 last year that will help advance 4G/LTE VoLTE technology?
 
“One major outcome was the fact that general VoLTE works when it runs over highly complex multi vendor network configurations. It also became very clear that in such environments protocol test solutions JDSU’s protocol test solution - is key to the success of such events. It also showed that the IMS cores when comprised of multiple vendors become very hard to handle and without good protocol test solutions it is nearly impossible to find and resolve issues in a timeframe that would still be accepted by end customers.
 
What about the industry and LTE/4G VoLTE are different in 2012 than from last year – what are some of the new concerns, challenges, dynamics taking place that are a priority for providers?
 
“The big concern and buzz word in the industry at the moment centers on Over The Top services (OTT), such as whatsapp. The mobile operator community is struggling to see how they can “compete” against these services that are actually most of the time offered for free. There is a clear movement in the industry to do so by the use of Rich Communication Suit (RCS). During the event this year the focus will be on RCS in combination with VoLTE services.
 
What is the role that JDSU plays, and why is this role important?
 
“As was the case in previous events, JDSU will be THE protocol analysis provider to validate the outcome of the various tests cases executed. In the event preparation we will use our solution to help a smooth setup of the network infrastructure needed to execute the test cases.
 
Describe the biggest takeaway we expect from this year’s event?
 
How will RCS VoLTE work in a interoperability environment, again with a major focus on RCS. How is the compliancy of the various participating companies against the defined standards by multiple bodies like 3GPP and GSMA.
  
For more information, please visit: www.jdsu.com/go/volte.

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William Vink is a practice leader in JDSU’s Communications Test and Measurement business segment and a member of MSF’s Technical Committee Leadership Team.

 
Categories:Mobility, LTE, JDSU People

 

Communications Boom in Latin America Creates Bright Opportunities for JDSU

9/7/2012 · Posted by Noël Bilodeau
1  Comment · Permalink

Recent economic and social changes in Latin America have stimulated use of mobile devices and other communications  services, creating positive opportunities for companies like JDSU. I recently spoke to Huba Rostonics who runs marketing for JDSU’s communication test business in the region to get an update.

What are the big trends you are seeing in Latin America?

This is not your father’s Latin America and many of the politically unstable areas are now a thing of the past. There is a rapidly growing middle class. This particular trend is fueling paid-TV services and creating an expansion in the cable business. We are also on the verge of a positive decision by many of the regulatory bodies in favor of telcos offering IPTV services.
In addition, Latin America was not as badly affected by the global financial crisis as other regions. The effect was mild and recovery was fast. The economies in the region are stronger than ever, relying to a great extent on domestic production and consumption.
In the last 10 years, we have seen the appearance of the so-called “Multi-Latinas.” These larger companies are operating in several countries throughout the region and are achieving economies of scale that are starting to resemble companies based in the US or Europe. It is a great time to be in Latin America!
What is different about the behavior of mobile, broadband and cable users in the region compared to other parts of the world?
The market is mostly divided in two groups. Traditionally, we have had a predominance of pre-paid users who also opt for more economic handsets and don’t generate a lot of revenue for communications providers. Internet penetration hasn’t been as high with this segment because it has been costly for people to own a PC or laptop in order to have access.
Now you are seeing the emergence of young, urban and highly mobile individuals. These users embrace technology right away, sometimes going to the extent of buying the latest devices in the US or Europe at full price if the local operator does not offer them the options that they desire. They want the latest, greatest and fastest service they can get and they want it NOW.
In the last two years we have also seen that many of the individuals in the first segment with borderline disposable income have started using feature-rich smart devices, entering the digital age by leapfrogging the PC. This is creating big growth opportunities but with unpredictable users, using unpredictable services through unpredictable devices. As you can see, this is less than an ideal situation for the communications providers. But it is also where JDSU can help with its network test and monitoring solutions.
Who are the big service providers and network equipment manufacturers in the region?
One of the biggest service providers is America Móvil, who has mobile and fixed operations in most countries including a prepaid endeavor in the US. It is run by Mexican business magnate and Carlos Slim.  Another is Telefonica Spain’s private national telephone company that also operates in most of the region. Are they competitive? You bet. Sometimes you can’t have a roadshow with these competitors in the same room!
As far as network equipment manufacturers, we have them all and every technology vendor has some kind of aspiration for high growth in the region. Traditionally, European companies have been quite successful in Latin America and now Asian players are also emerging.
What kind of presence does JDSU have? Where are its offices?
JDSU has key offices and employees in Mexico City, São Paulo and Rio de Janeiro. We also have employees and manufacturing representatives in different cities across the region to complete the coverage. The main offices also have support, services and repair capabilities. We have a nice presence but things do get quite busy at times!
What are your big priorities for the fiscal year?

We are concentrating on four areas for our communications test services where we see significant growth: mobile, carrier Ethernet, FTTx and IPTV. If the market recognizes that we are  a mobile network enabler across all of these areas then we have accomplished our goals!

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Biography
Huba Rostonics oversees regional marketing for JDSU in Latin America and is based in Florida. In addition to over a decade of marketing experience, he also has experience in business development, sales, marketing, channel management and services management. He speaks Spanish, Portuguese and Hungarian and is also an accomplished photographer and photography instructor.

 

JDSU Releases New Company Video

7/20/2012 · Posted by Noël Bilodeau
1  Comment · Permalink

​JDSU introduced a thoughtful new company video today that highlights how JDSU technology is at the heart of the most important activities that we do in our lives.

Accompanied by soft music, the first scene moves from a JDSU logo to a shot of planet earth with a satellite floating nearby in space. It then zooms in to an urban landscape and over to cell towers as a man’s deep voice begins to narrate the video.


From there, several scenarios illustrate people in everyday situations where they are implicitly relying on JDSU technology to live their lives. People are shown using fast and reliable network communications for activities like teaching, working, and playing. Other scenarios show people using products such as medicine and food that are protected by JDSU anti-counterfeiting technology.

The video emphasizes how innovation and commitment to a better future are important aspects of the DNA at JDSU. I know JDSU employees are very proud of what this video represents.  I hope you enjoy it!
 
 
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Categories:JDSU People

 

​​Picture This: Social Media Today Recognizes JDSU’s Video Strategy

7/6/2012 · Posted by Bernie Tylor
0  Comments · Permalink

Every day, more than 860,000 hours of videos are uploaded to YouTube and experts predict in just three years, video will account for 60 percent of all data traffic.social_media_today_perspectives_pic.png

Companies are well aware of the growing demand for video consumption and have capitalized on this trend.  JDSU is no exception.

On July 5, Social Media Today ran a blog post by my colleague Noel Bilodeau on why video is an increasingly powerful tool in B2B brand building. The post also provided tips on how to maximize the impact of these videos to key audiences. In addition, the post highlights JDSU’s own video hub, JDSU.tv, our library of videos that highlight our solutions, trends predictions and “collaborative innovations” with our customers. Check it out!

Do you agree that video is an effective medium to tell a company’s story? How does your organization use video?

 

Categories:JDSU People