JDSU Earns 'Vendor of the Year' Honors – Butler & Ireland

3/30/2015 · Posted by Bernie Tylor
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“In 2014 (JDSU) brought new innovative solutions to the market place alongside technical and commercial support that simply was world-class…our JDSU colleagues were quite simply fantastic,” Aaron Joyce, Group Business Development Director for Butler Transtest. 
Just a couple weeks removed from St. Patrick’s Day, thought it was time to share the good news. We experienced a bit of Erin Go Braugh recently (Ireland forever!) Or, put another way, Luck o’ the Irish came our way.  
A key partner for us to help create an effective, first-rate sales footprint in Ireland is Butler Group.  Butler has a great history - since 1997 they have provided secure communications, test and measurement systems and components to communications and electronic sectors.
To give an idea of how well we collaborate with Butler Transtest, they recently selected JDSU as Vendor of the Year!  
Butler held a dinner event to present the award at Beckett’s Hotel in Lucan near Dublin.  The hotel is the former family home of Samuel Becket the Irish author, poet and Nobel literature laureate.  That’s good company!   Author’s note: I am from a long line of Byrne family from County Cork, who traveled from Ireland to Baltimore, Maryland where the Tylor’s eventually rooted in the DC-area.
Andy Seath, JDSU Channel Sales Manager for UK, Ireland, Nordics and Israel let me know all about the award. And, we get perspective from Aaron Joyce, Butler’s Group Business Development Director.
Picture: Aaron Joyce, Business Development Director at Butler Transtest, presenting the award to Andy Seath at Beckett’s Hotel near Dublin.
Congratulations on winning Vendor of the Year.  How long has JDSU worked with Butler Transtest?
JDSU has worked with Butler Transtest since 1998, 17-years. 

What product lines do they help to sell – what are the typical challenges we’re helping to resolve?
JDSU does not have an in country presence in Ireland, so Butler is essentially JDSU Ireland. They represent almost all of the product lines from portables to systems. Over the years, they have grown incrementally adding new lines, technologies and offerings to best serve the Irish market. Their strong technical capability, close local relationships and well-deserved reputation as a trusted advisor add tremendous value to the JDSU world class portfolio.
What are the big communications trends in Ireland where our network and service enablement solutions are gaining traction?   
The deployment of fiber broadband networks in addition to the deployment of LTE/4G are big drivers of communications activities in Ireland presently, as is the proliferation of datacenters and  from  many of the world’s leading global software and internet companies. 
How is the Irish communications market overall from your perspective?
Very positive – the Irish market suffered during the recent economic difficulties, but the investment in communications infrastructure has continued, and the pace only appears to be quickening. There are many challenges for operators.  JDSU in partnership with Butler Transtest help operators with network agility and capability, delivering important improvements such as greater broadband speeds or faster delivery of services via fixed and mobile networks. 
Now Aaron Joyce, Group Business Development Director for Butler Transtest, thanks for your time. Some questions for you.
JDSU is very proud to have been selected as “Vendor of the Year.”  How did Butler Transtest go about evaluating vendor of the year honors?  How many other vendors were in the running?
Butler Transtest represents a number of global high quality companies selling into the Irish marketplace. Every year we short-list our vendors, or partners as we like to call them. We use set criteria including: responsiveness, innovation, ease of doing business, support structures, competitiveness, quality of offerings. 
What were some of the reasons for selecting JDSU? 
JDSU has continuously scored very well year-on-year, however in 2014 they brought new innovative solutions to the market place with technical and commercial support that simply was world-class. When we had to meet customer deadlines, with solutions that worked first-time and delivered real business benefits, our JDSU colleagues were quite simply fantastic. 
What are some of the big communications trends in Ireland where test and measurement solutions are playing a role?
We have seen significant growth in fiber infrastructure (FTTx), the location and expansion of a number of large-scale datacentres, alongside significant mobile network upgrades and mergers. We are delivering innovative new solutions for service activation and performance monitoring across networks. Our customers in Ireland are demanding Customer Experience Assurance solutions that are scalable and cost effective – and, JDSU’s xSIGHT™ platform puts us in prime position to leverage this exciting opportunity. 


MWC 2015 Video: Virtualization by Frost & Sullivan, Big Data from Hitachi Data Systems

3/3/2015 · Posted by Bernie Tylor
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Day two of the largest worldwide mobile event of the year and it's still clicking on all cylinders. Apart from a busy line up promoting our own mobile technology innovation updates, we're hearing from a variety of influencers in the communications industry.  Getting the latest lowdown made for another good day of video blogging.
In Barcelona, more than just tasty tapas and lavishly decorated exhibit stands, it's also about the undeniable popularity of virtualization and big data. Sure, these are familiar themes...the thing is, they just keep getting more intense.
Olga Shapiro, a lead analyst at Frost & Sullivan, succinctly sums up key highlights in the virtualization market.
Big data is as strong as ever for Hitachi Data Systems. Here, Ravi Chalaka, vice president of worldwide solutions and social innovation marketing, gets to the point of where we are and what's being done about it.
Thanks to Olga and Ravi for your timely insights!



MWC 2015 Video: Real-Time Analytics, Workforce Efficiency & Why They Matter

3/3/2015 · Posted by Bernie Tylor
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Hola! On the heels of our exciting announcement last week, filing our Form 10 and introducing new company names – where JDSU’s network and service enablement, along with Optical Security and Performance Products (OSP), will be renamed Viavi by the time of the separation - the mobile industry’s largest global event was eagerly awaiting in Barcelona.  This week, we’re currently exhibiting our latest network and service enablement innovations at Mobile World Congress. Oh, and actively video blogging!
True to the spirit of Viavi, which meansthrough visibility’ and is very much poised to provide solutions for end-to-end network and application visibility from instruments, software and services with greater focus and agility, Tara Van Unen, strategic marketing manager, talks to me on-site about what real-time analytics is all about, and brings to light why it matters so much in the era of virtualized networks and other technologies.
In another brief interview from the showroom floor, Susan Schramm, vice president of sales effectiveness and global channels explained to me that, when it comes to NFV, SDN and VoLTE, the complexity not only applies to the technology, “but also the people.” She observes, “The workforce of the future will have to be a lot more efficient and more agile to be able to create the type of customer experience they’re looking for."
Please be sure to follow our social media feeds, including Twitter, for updates and observations from the mobile capital of the world!   


NFV & More: Key Findings of JDSU's Popular Webinar Series

3/2/2015 · Posted by Bernie Tylor
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JDSU recently hosted a successful three-part webinar series "End-User Quality of Experience Testing" with RFC 6349 TrueSpeed™ VNF.  In this blog post, the team is pleased to present the webinar recordings for a look at how communications service providers can resolve customers’ poor network performance complaints faster with TrueSpeed, the JDSU RFC 6349 implementation—the industry standard for measuring TCP throughput. The demos illustrate how TrueSpeed tests run from both the TrueSpeed VNF and portable T-BERD®/MTS test instruments to identify and resolve service problems from an initial customer care-based screening to coaching end users in optimizing their shaper settings.
Part 1: Sue Rudd from Strategy Analytics describes how changes in the mobile access network and the advent of network function virtualization (NFV) demand new techniques for end-to-end monitoring and service assurance with new   Layer 4 testing approaches. Michael Bangert from JDSU introduces TrueSpeed VNF, the first virtual RFC 6349 testing solution, and describes how it meets these requirements.
Part 2: JDSU's Rachel Weston and Barry Constantine dive deeply into the RFC 6349 test methodology and present several use cases and trouble scenarios where TrueSpeed testing removes confusion and helps to resolve customer complaints using both virtualized TrueSpeed VNF and physical T-BERD/MTS instruments.
Part 3: JDSU's Rachel and Barry investigate an advanced TCP testing scenario emphasizing cases where traffic shaping and traffic policing interact and sometimes cause a very poor end-user experience.
Top Takeaways
How soon will operators need to move to new test and monitoring for NFV/SDN?
Trials and early field deployments will occur everywhere in 2015 with large-scale commercial deployment in 2016 on. NFV/SDN is vital to lowering operators’ total cost of operations (TCO) and preserving profitability
as prices fall. NFV/SDN not only is ‘nice to have,’ shifting to these new processes is essential to operators’ survival.
How is TrueSpeed VNF different from T-BERD/MTS TrueSpeed?
TrueSpeed tests run from T-BERD/MTS portable instruments and TrueSpeed VNF uses identical test methodologies following RFC 6349 to provide identical results and uses identical built-in intelligence to identify
the root causes  of network problems.  The primary difference between TrueSpeed VNF and portable test instruments is that, as a virtual solution, TrueSpeed VNF enables remote customer care-based testing that
can perform an RFC 6349 test in less than 5 minutes without dispatching a technician for zero-man-out testing!

If a network problem requiring a dispatch is found, interoperability between TrueSpeed VNF and portable T-BERD/MTS test instruments can be used to repeat tests between hardware-reliable instruments and the TrueSpeed VNF instance or between two test instruments for maximum testing flexibility that requires sectionalization.

What are TrueSpeed’s advantages over other freeware TCP test applications?
TrueSpeed was designed as a carrier-grade TCP test that can measure end-user quality of experience to RFC 6349 specifications. As such, it offers many important advantages relative to other nonstandard TCP tests such as:

How can I use TrueSpeed in customer care applications?
The following one-minute video illustrates the TrueSpeed VNF workflow for customer care use cases.
For more details please see the application note.
What types of problems does TrueSpeed find?
RFC 6349-based TrueSpeed can help identify and resolve several types of network problems such as:
§       Excessive network congestion at aggregation points resulting in increased latency and lower TCP and application performance
§       Client PC problems such as slow performance due to viruses or high CPU utilization
§       Other client network problems resulting in poor performance in the client network but good performance on the WAN network
TrueSpeed can find misconfigurations or configuration mismatches between network policing and shaping functions. (The new emulated-shaping test can coach end users in appropriately setting shaper settings on their CE routers.)
What JDSU products make up the TrueSpeed ecosystem?
The TrueSpeed ecosystem consists of these portable JDSU T-BERD/MTS-8000, -6000A, and -5800 network test instruments:
§        ONX-580 Residential Broadband Tester
§       TrueSpeed VNF client and server software-based solution
§       QT-600-10 Network Test Probe


JDSU Advances Separation Process & Selects Names for Two Future Companies

2/26/2015 · Posted by Noël Bilodeau
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Today marked two key milestones for JDSU as part of the separation process that will establish two independent and publicly-traded companies:
-The company officially filed a Form 10 registration document with the U.S. Securities and Exchange Commission (SEC). This form provides a detailed outline of the company that is expected to spin off. Once approved by the SEC and pending final approval by JDSU’s board of directors, the two entities will have clearance to legally separate.
-JDSU also selected the names of both future companies – Viavi and Lumentum.
Until the separation, which is still on target for the third quarter of calendar year 2015, JDSU’s first priority will continue to be its customers, and both future companies intend to take that strong sense of customer collaboration forward with them.
Viavi Solutions Inc.
NewCo will be named Viavi.  Viavi is derived from the word “via,” meaning way and “vision” and reflects the unique visibility that the future company’s solutions will deliver to help customers navigate the complex transition to next generation networks and services.
Viavi will move forward with an established track record of successful collaboration with service providers and enterprises as they continue through intense network transformation and change. The separation will also help the company continue its transition to a more software-centric focus. Viavi Solutions will include the OSP business, a leader in anti-counterfeiting solutions for currency and high-value optical solutions for security, electronics and other applications.
Tom Waechter will continue on to lead Viavi. He became president and CEO of JDSU in January 2009 after running the Communications Test business for two years.
Lumentum Inc.
SpinCo will be named Lumentum, derived from the word “lumen,” signaling light and “momentum,” speaking to the future company’s power and determination.  
Lumentum will be a global leader in optical components and subsystems for the telecom market with growth opportunities in data communications that are being driven by cloud networking and data center build outs. Lumentum will also continue growing its commercial lasers business and focus on opportunities in 3D sensing.
Alan Lowe will lead Lumentum as CEO, after being president of the CCOP business segment at JDSU since 2008 and starting off with the company as senior vice president of Commercial Lasers in 2007.
“The creation of new brands and the Form 10 filing are important milestones as we move toward separation,” said Tom Waechter, president and chief executive officer of JDSU. “Each company will remain committed to continued innovation, and will be led by proven management teams prepared to execute growth strategies designed to help our customers successfully manage the complex opportunities that come with the ever-accelerating pace of technological change. We are creating two unique brands – both representing well-established expertise and market leadership – and positioning them with greater customer focus and agility.”
We’ve created a special web page on jdsu.com where you can check back for further updates about the separation at
Fact Sheet.gif
Categories:2015 Trends


JDSU CCOP Unit Shows Off New Lasers

2/10/2015 · Posted by Noël Bilodeau
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JDSU unveiled a whole host of new laser technology in advance of Photonics West this week, underscoring continued momentum in CCOP. Over the past three fiscal quarters, laser revenue for CCOP came in at $40M or higher with the most recent quarterly activity up more than 70 percent over a year ago.

JDSU has shipped more than two thousand fiber laser modules since 2011 with a lot of momentum being driven by CCOP’s Gen 2 fiber lasers that are gaining traction over C02-based cutting systems for metal processing. Advantages of fiber lasers include higher cutting speeds, improved cutting quality, increased energy efficiency and lower maintenance requirements. These benefits in turn result in significantly lower overall costs for the metal processing manufacturers.
Analyst firm Strategies Unlimited reports that the benefits of kW fiber lasers over C02 lasers are growing at a CAGR of 17.5 percent from 2012-2017 and will represent $780M by 2017.
Laser stat.png
Along with the introduction of 2, 4 & 6 kilowatt turnkey fiber laser systems and a new 6 kilowatt fiber laser engine, JDSU also introduced 2 & 4 kilowatt direct-diode laser turnkey systems and engines to replace CO2 lasers for high-speed sheet metal cutting. The new direct-diode lasers are considered to be disruptive because there are very few providers in the market today and direct-diode lasers offer significant performance, reliability and cost of ownership benefits over CO2 lasers.
In addition, JDSU introduced a new Q-series laser that doubles the power over its predecessor with 40W of power in the same package. The Q306 is used for industrial micromachining applications, including semiconductor and LED processing, and are used as part of the manufacturing process for consumer electronic devices.
“We’re pleased with continued momentum for our laser products and expect this expanded lineup of solutions to provide additional benefits to our customers in 2015,” said Alan Lowe, president of CCOP at JDSU.
Visit JDSU booth # 1431 at The Moscone Center in San Francisco this week during SPIE Photonics West to see all of its new laser products.
Categories:2015 Trends, Lasers


Q2 Earnings: Lasers Shine On, Software Revenue Grows & Separation Remains on Track

1/29/2015 · Posted by Noël Bilodeau
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On Thursday, JDSU announced its second quarter earnings for fiscal year 2015, with revenue in its guidance range at $437.1 million. I’ve summarized some of the highlights below.

CCOP: Lasers Shine On; Need for Network Speed and Undersea Connectivity Continue
In the second quarter, commercial laser revenue reached $40 million, up 70.2 percent from a year ago, making this the third consecutive quarter that laser activity came in at $40 million or higher. Momentum was primarily driven by CCOP’s Gen 2 fiber lasers, which were at a record $14.9 million, up 20.1 percent from the prior quarter.
Other bright spots included increased demand for Datacom products and the need for faster transmission speeds of 40G and 100G that are making network providers and Web 2.0 companies beef up their infrastructures with new components. CCOP also added a new customer to its submarine business in December as network providers continue to build out new trans-oceanic network infrastructures.
Oct. 31 Lasers.jpg
NSE: Software Solutions for Enterprise & Mobile Assurance Remain In Focus
Software revenue for NSE grew 16.6 percent year-on-year, with contributions primarily coming from enterprise customers as a result of the Network Instruments acquisition. Strength in wireless instruments, location intelligence and mobile assurance also provided solid bookings.
While service provider spending is expected to remain unpredictable in the current quarter, the transition towards more software-centric solutions that provide focused insight into the huge amount of data traveling through networks and continued growth in Enterprise will continue to be big drivers. For network enablement solutions, it’s expected that strength in mobility and broadband access will also continue to fuel momentum.

OSP: Momentum is Back After Renewed Prioritization on Strategic Markets
In the past quarter, OSP saw growth in its anti-counterfeiting business with more adoption of its OVMP solution that drove solid sequential activity. This returned OSP to its $50 million per quarter run rate, just six months after discontinuing legacy product lines as part of its prioritization onto strategic markets.
5 Euro.png

Separation Plans Remain on Track
During the earnings call, JDSU CEO Tom Waechter also emphasized that the company remains on track to complete its separation plans by third quarter of calendar year 2015. As part of the separation process, JDSU plans to file a Form 10 registration on February 17 that describes the new SpinCo business in more detail.
Stay tuned to learn more information about the two future companies soon.


Arming the Workforce of the Future: “The Renaissance Tech”

1/16/2015 · Posted by Bernie Tylor
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The following blog post is by Susan Schramm, Vice President of Sales Effectiveness and Global Channels at JDSU.

What does the future hold for individuals whose mission is keeping our critical communications networks humming? Will superhuman technicians with encyclopedic memories be required to keep the “internet of things” from going down? Could cloud and self-healing networks allow people to manage networks remotely from secret bunkers, and eliminate the need for technicians to ever visit a customer? Or will drones do all the work and human beings won’t even be needed?
OK, that probably sounds like science fiction. But our company has the privilege to work with thousands of companies who provide communications networks across the globe, from wireless carriers to cable and cloud providers to network manufacturers, governments, and enterprises. Some days, reality seems closer to science fiction, so we provide instruments, software, and services to help these companies navigate relentless change in technology and business models, enabling them to optimize the value of their networks and the productivity of their employees. 

"The future of communications will demand individuals armed with a broader set of knowledge, skills, and tools than in the past – we can call them 'renaissance techs.'"
We believe the future is bright for those pursuing careers supporting the critical networks of the futurebut only if they are well-armed. History teaches that those who take on great challenges need to approach problems differently. Revered “Renaissance men,” from daVinci to Galileo to Benjamin Franklin, intently worked to expand their knowledge and abilities to address the big questions of their time. In the same way, the future of communications will demand individuals armed with a broader set of knowledge, skills, and tools than in the past – we can call them “renaissance techs.” At least three important qualities will define these individuals:
o Curiosity about the Big Picture:  Maximizing the “customer experience” requires people who fully understand the interaction between the network, the device, and the application. Techs of the future will need unrelenting curiosity about what is happening end-to-end, and the ability to pinpoint problems and propose solutions proactively, often beyond their specific area of responsibility.
o Visibility beyond what is Obvious: Networks of the future are becoming overwhelmingly complex. In a panel discussion at the OSP conference conference, we discussed the challenges of quickly ramping “gigabit cities.” While some spoke to the challenges of technical scalability and financial investment, we believe arming people to take on the related complexity will be just as important. Real-time visibility deep into the network and powerful analytics that quickly synthesize the tsunamis of data into intelligence will allow techs to take the right action at the right time – and more often, right the first time.
o Customer “Trust-ability:” With burgeoning use of e-commerce sites and virtual agents, technicians are fast becoming the only human interaction a customer might ever have with their network provider. Those individuals who can communicate with their customers without using technical gibberish, who can predictively pinpoint and quickly resolve issues with the right tools and insights, and who can helpfully explain and guide customers to improve their experience, will not only differentiate themselves as trusted advisors but improve the brand of their employer.
Communications networks of the future are poised to disrupt and transform industries and economies. But it is imperative we also transform the workforce of the future so that they can implement, support and evolve those same networks. Armed with curiosity, visibility, and trust-ability, the future for “renaissance techs” will be a bright one.
Susan Schramm is Vice President of Sales Effectiveness and Global Channels at JDSU. She was recently featured in OSP Magazine as part of the Women in Telecom series. She talks about workforce efficiency and the technician of the future in the following video: http://bit.ly/1wyGXQs. JDSU offers a wide range of workforce efficiency and instrument management solutions that enable the “Renaissance Tech.” 
More about Susan
Susan is responsible for maximizing the impact of JDSU’s customer-facing organizations as they help companies create value as they navigate change.  Previously, Susan has held executive positions leading sales, marketing, finance, and corporate affairs as well as transformation initiatives for Nokia, Siemens, and IBM. In these roles she has worked with communications service providers and their business and consumer customers, as well as with enterprises across many industry verticals. Born in Houston, Texas, Susan is a graduate of Duke University. She has served in industry forums and standards organizations, including as an executive board member with both the Telecommunications Industry Association (TIA) and the Alliance for Telecommunications Industry Solutions (ATIS). She is based in Colorado Springs and is an avid adventurer.
Categories:2015 Trends


End-of-Year Interview with JDSU CEO Tom Waechter

12/18/2014 · Posted by Noël Bilodeau
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I caught up with Tom Waechter earlier this week to get his thoughts about how he feels the announced separation is being perceived by employees, investors and customers.
Incidentally, Tom’s six year anniversary as our CEO is today, so I also asked him about his journey so far, along with what he is most excited about as the future leader of NewCo. Congrats, Tom!


End-of-Year Update from JDSU President Alan Lowe

12/18/2014 · Posted by Noël Bilodeau
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In this video interview, Alan Lowe, current president of CCOP at JDSU and CEO-designate of SpinCo, talks about the rationale behind the separation of CCOP into its own company that was announced back in September, progress that has been made since that time and customer response to the planned spinoff.




Disruptive December: NFV @ TM Forum Event

12/11/2014 · Posted by Bernie Tylor
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There’s no doubt virtualization is taking over networks and business models everywhere. If what we’re seeing this week at TM Forum’s Digital Disruption event in San Jose is any indication, the three-letter words SDN and NFV will continue playing a central role in how networks are built in the coming months and years. And we’ll be right there.
Tara Van Unen and Alistair Scott (from left to right) of JDSU host a press briefing on NFV and JDSU’s role at TM Forum Digital Disruption
As we announced last week, JDSU brought its NFV game to the show to demonstrate our role in giving NFV business smarts, so to speak. TM Forum’s Catalyst Program, in which we showcased our NFV orchestration collaboration, brings leading technology companies like JDSU and other major, global communications providers together in a neutral space to develop and operationalize technologies such as cloud-enabled services and NFV. We focused on integrating our xSIGHT technology to serve as the heart of the data-gathering for an effective NFV orchestration system.
JDSU demos customer experience of NFV-orchestrated virtual network functions, part of “Maximizing Profitability with NFV Orchestration” joint presentation in San Jose
You see, when automating network processes using NFV, certain parameters and KPI’s must be incorporated that give a smart network the heads up when it needs to act. For instance, if power goes out at data center XYZ, transfer all process to data center ABC. As such, an NFV orchestration system is really only as good as the data you feed into it. JDSU partnered with the NVF Catalyst members at this event to actively present on “Maximizing Profitability with NFV Orchestration" where not only network data gets fed into an analytics engine, but data like financial and energy information. That’s so the network will know that if it transfers network processes over to a different data center in the event of an outage, any costs associated with that move will be analyzed and handled accordingly.
This all showed how JDSU enables NFV to accelerate the scale of deployments in an ROI-friendly way using unique real-time intelligence and analytics through JDSU’s xSIGHT platform.
Some fellow 'disrupters’ convene during a lively week of NFV to interact about the future of advanced communications technologies
This all wouldn’t be possible without the collaboration of our industry partners also involved in the Catalyst Program. The power of collaboration and how real-time analytics in agile network orchestration helps operators avoid pitfalls in planning virtual networks. And, how harnessing dynamically defined policies can optimize the business value - minimize costs, maximize profitability - of NFV deployment.
We also collaborated with major global communications companies and ecosystem partners to pave the future of cloud-enabled, virtualized networks and services. TM Forum’s Catalyst and ZOOM projects are highly reputable forums for innovation and collaboration for successful NFV
The CIO of San Jose addresses the crowd of thought leaders in the communications industry at Digital Disruption

In related news, JDSU recently launched TrueSpeed VNF. We realize that network virtualization is causing the industry to re-think network monitoring technologies. What was once a matter of tracking packet flow and connections among physical hardware, abstract network components require different strategies. TrueSpeed is a virtualized network function that gives network operators the ability to monitor virtual networks, respond to issues in real time and reduce truck-rolls to simple software configuration.
We’re excited to continue working with our customers in creating next-generation network test and measurement strategies. And thanks to TM Forum show organizers for another success!


Is ‘LTE Unlicensed’ a Ticket to Ride?

12/8/2014 · Posted by Bernie Tylor
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Following the winding road to 5G in the industry, stories on unlicensed LTE, or LTE-U, are picking up the pace. Paul Gowans, global marketing manager specializing in mobile technology at JDSU, observes it’s a critical topic gaining speed in the mobile space. According to Paul, while the early definitions of what 5G must offer are starting to emerge – connecting a massive number of things, extreme mobile broadband, mission critical services, energy efficiency, among others...the industry is looking at what technologies can bridge the gap to meet the every growing capacity and coverage requirements of the user. We have seen advances in LTE coming in the form of LTE-Advanced, MIMO, LTE-Broadcast, VoLTE, HetNets. Now LTE-U may be an additional technology that helps support the need for always-on mobile apps.
"The question is really how do we get these technologies to co-exist to offer the best user experience. It could be argued that LTE-U would deliver greater capacity with fewer nodes than WiFi," said JDSU's 
Paul Gowans.
Here’s more from our exchange - views on the unlicensed side of LTE that could significantly help shape 4G, 5G and beyond.   
Paul, there have been many reports about unlicensed LTE, or LTE-U. What is LTE-U and why is it a part of the mobile conversation?
Today we have licensed spectrum that operators pay for licenses to use the spectrum, providing commercial mobile services to end users. Licensed LTE spectrum is an example of this. Compare this to WiFi which operates in unlicensed spectrum (you don’t have to pay anyone to gain access to the spectrum although you the end user may pay for WiFi service usage). LTE-U would be extending LTE to be able to access not only licensed spectrum but also unlicensed spectrum. Now, with LTE Advanced, in particular carrier aggregation offering increased bandwidth where component carriers can be combined to deliver a potential bandwidth of up to 100 Mhz.  This allows operators to aggregate different parts of the spectrum they may have to deliver a broader pipe to the customer.  LTE-U would use the benefits of carrier aggregation to anchor a service in the licensed spectrum but then be able to aggregate unlicensed spectrum. LTE-U could co-exist with WiFi offering users greater flexibility in service usage indoor and outdoor embracing small cell technology.
What do you see as the advantages and disadvantages perceived between LTE-U, and, say, WiFi?
The question is really how do we get these technologies to co-exist to offer the best user experience. It can be argued that LTE-U would deliver greater capacity with fewer nodes than WiFi. In addition, WiFi is a connection-less service which is why you can sometimes see a strong WiFi signal but don’t seem to be able to access any services – you can only transmit when no-one else is transmitting. You have to “Listen Before Talk”. LTE access is connection-oriented, allowing multiple users to transmit together based on scheduling. So I suppose it could be argued LTE is more efficient.
I noticed some service providers are testing LTE-U; as JDSU provides network and service enablement, what types of test take place – what are they looking for unique to LTE-U for installment, maintenance, troubleshooting or network performance?
Given that LTE-U employs the elements of carrier aggregation, being able to test the RF as complexity increases becomes ever more important. In addition, the planning and RAN optimization aspects of LTE-U must get careful consideration to ensure mobile nodes and cell sites deliver the capacity to meet the user demands. Finally, interoperability between devices and networks must be validated prior to the user experiencing the network.
What do you feel are the to 1-3 hot topics that you’ll keep an eye on spurred by LTE-U as an industry observer and mobile expert on the JDSU team?  What should we be paying attention to that could trend in this area?
·         The user experience continues to dominate the industry – we should always be conscious of what the user is most happy with and the apps that support the best customer experience – no-one would have predicted an app like “Vine” being so popular, for example.
·         The evolution of the HetNet embracing LTE-U will be a key industry topics – bringing together small cells, DAS, Cloud-RAN, LTE-U and WiFi.
·         And, NFV of course - more of a core network concern at this stage (although cloud-RAN extends the NFV focus) is an important area that all operators and NEMs are closely involved.
Paul Gowans, global marketing manager specializing in mobile technology at JDSU, offers his view on LTE-U.


Categories:LTE, Mobility


A Virtualized Test First – JDSU Launches VNF

12/3/2014 · Posted by Bernie Tylor
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With a month you might call "NFV November" behind us, JDSU is kicking off December with a big NFV solution launch unveiled today! 
Widely reported are how virtualized networks (Networks Functions Virtualization), software-defined networks (SDN) and cloud-based services give a strategic boost to global communications service providers. This blog offers details around the new JDSU virtual-enablement solution in the words of JDSU's Michael Bangert. And, we get fresh insight from industry analyst Olga Shapiro who divulges recent virtualized network statistics from Frost & Sullivan
The big drivers? Mobile app downloads are rampant, LTE with 4G speeds and beyond, the cloud, big data, over the top (OTT) video use, or business apps used more and more frequently on a tablet.  No matter the use, there is one axiom: customers always expect a high level of service quality.  NFV and SDN architectures help introduce new and advanced services...solid proactive test methods help get them there.  As networks virtualize, so must test.
Enter JDSU TrueSpeed VNF, or "virtualized network function" software, the first standards-based test to ensure quality of experience for services delivered in a virtualized network environment.  It operates with JDSU's StrataSync-enabled T-BERD/MTS handheld network instruments.  The workforce efficiency benefits? Reduced service call times, fewer dispatches and more testing flexibility. Service providers that adopt TrueSpeed VNF can drive up to a 40 percent reduction in customer services costs!
Now, let's hear from Michael Bangert.  
Michael Bangert.jpg
Michael Bangert, product manager, JDSU talks TrueSpeed virtualized test
Michael, congratulations – what were the factors that drive JDSU to collaboratively innovative a virtualized test solution and what sets it apart from what’s out there today?
Thanks Bernie, the key factors that led us to develop TrueSpeed VNF are the same ones that are driving communications service providers  to adopt NFV techniques generally.  Namely the need to increase agility in their networks, to control capital expenditure (CapEx), and to deploy new services and technologies faster than ever before.  We are simply applying NFV techniques to test functionality.  So with TrueSpeed VNF we are taking a test function that resides in our market leading test T-BERD/MTS equipment, virtualizing it, and enabling our customers to prove high quality network operation more flexibly than ever before. 
What could operators miss if they don’t deploy something like TrueSpeed’s VNF?
Well operators are really going to miss out on the opportunity to use the compute resources that they are deploying in their networks to improve end user Quality of Experience (QoE).  And it’s more than just using a TrueSpeed methodology to gauge customer experience of the network, it’s using a virtualized solution to perform that test immediately upon receipt of a customer complaint so that resolution can happen in a fraction of the time. 
How has customer reaction been? What types of customers are interested?
We have seen a ton excitement among customers for TrueSpeed VNF.  TrueSpeed, which is the JDSU implementation of RFC 6349, is widely use on our T-BERD/MTS test instruments.  So adding virtualized component to the TrueSpeed ecosystem allows them to use their existing assets more efficiently – turning a 2 man job into a 1 man job for example.  But customers are also really excited about new customer care use cases, where they can qualify a customer’s QoE without the need dispatch a technician at all.  So we are really seeing interest across the board from the major tier 1 service providers all the way down to regional players. 
What is a layman’s example – say someone using OTT video or a business app on a tablet – how does virtualized test like TrueSpeed VNF ultimately make their experience better, faster, more reliable?
End users typically have simplistic expectations about how applications should preform across a network and when those expectations do not match their experience of the network they become frustrated with their service provider.  Resolving these kinds of disputes about poor perceived performance is often complex and time consuming.  TrueSpeed VNF helps resolve those disputes faster by using a repeatable standards based methodology to rule operator’s network in our out as the source of the problem.  And if the network is the source of the problem, TrueSpeed VNF provides detailed analytics to help operators rapidly resolve the issue and confirm improved performance.  In short TrueSpeed VNF is all about making sure that networks support the applications that end users demand. 
Olga Shapiro, Frost & Sullivan industry analyst, reports on the NFV market
Let's hear from Olga.

Olga - thanks for your time sharing your view. As a lead in the test and measurement practice group for Frost & Sullivan you’ve conducted at least one study recently on virtualization. What do you see as the biggest challenges for operators turning to NFV or SDN?

Cloud-based services are being adapted very rapidly and many organizations are converging their data centers in order to take advantage of this technology offering predictability, continuity, and quality of service that is promised by  virtualization technologies. In addition, Big Data, LTE, LTE-A and other technologies are making networks more complex. According to Frost & Sullivan research, today, virtualization is widespread, with 65% of all businesses reporting they have implemented server virtualization in their data centers. There is significant potential for growth in the market with adopters of virtualization enthusiastically embracing the model.  In addition, software-defined networking has emerged as another network technology promising high efficiency and capable of supporting the changing nature of future network functions and smart  applications at the same time decreasing OPEX via simplified hardware, software, and management.
Despite customers having used proprietary, hardware-based test products over the years, virtualization is a new concept and customers today are not fully aware of it. Furthermore, customers who are aware of the concept are still not well educated on the features, functionalities, and unique benefits of such virtualized testers. Additionally, in most test scenarios, pricing test products per port is not relevant in a virtual environment. It is currently a challenge for test vendors to help customers understand the pricing model and why they need to purchase a virtualized test solution based on number of CPU cores and not on a per-port basis. 

What are some of the test and measurement opportunities and challenges to help operators ensure quality while troubleshooting, maintaining virtualized networks?
Network operators’ networks are getting crowded with various  proprietary hardware appliances. Moreover, hardware-based appliances quickly reach end of life, thus, requiring more of the procure-design-integrate-deploy cycle to be repeated with insignificant or, often, no revenue benefit. With rapid technology growth, proprietary, hardware-based solutions are becoming obsolete sooner and the need for easy and cost-effective upgrade of test products is required and is much more feasible through a virtualized test solution. With service providers looking to enhance their services and the need for virtualized testing on the rise, more revenue is expected to be generated by this end-user segment going forward.  This end-user segment is estimated to grow at a CAGR of 68.8% from 2012 to 2020 with major focus from telecommunication service providers including AT&T, BT, China Mobile, Deutsche Telekom, and Verizon. Due to the affordability of virtualized solutions compared to proprietary hardware test counterparts, virtualized test products are expected to be widely adopted by SPs and enterprises. Some applications are expected to be appealing to fully virtualized test products and this trend is expected to continue.


Latest Mobile Trends That May Annoy or Inspire You

11/19/2014 · Posted by Noël Bilodeau
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As I got back to reading tech headlines this morning, I was reminded once again how increasing mobility and instant access to data have both positive and negative implications on us. Some of the latest trends are annoying while others give me great hope for humankind. Here are the headlines that caught my eye...
Kids Using Mobile Phones Will Become the Norm by 2020
A recent study from Ericsson predicts that 90 percent of the world’s population over the age of six will have a mobile phone by 2020. Right now, there are 2.7 billion smartphone subscriptions and this number is expected to hit 6.1 billion by 2020. There is also expected to be a tenfold increase in the use of mobile video calls, which would make up more than half of all mobile data traffic by 2020.
I’m sure most of you have stories about how your kids have already outsmarted you with mobile technology. It would be eye-opening to learn from an anthropological study how this ingrained mobile behavior will impact society in the future. I imagine this is already in the works.
This image reminds of one of my little nieces, although I cringe at the thought of either of them yelling with attitude into a smartphone like an over-stressed and over-caffeinated executive.
Drivers Now Talk Less on Mobile Phones But are Addicted to Mobile Internet
State Farm just conducted its annual survey to measure drivers’ attitudes and behaviors related to distracted driving. While the percentage of drivers who talk on their phones has decreased, most likely due to laws implemented across the country, texting remains at the same level while other risky mobile behaviors have actually increased.
Accessing the Internet has doubled from 13 percent in 2009 to 26 percent this year. Drivers checking social media networks like Twitter rose from 9 percent to 20 percent over the same time period.
I wonder if the rise of connected cars that more seamlessly connect us to a wide range of data throughout our car environments will ease the distraction or further evolve them into weapons of mass distraction (and at times destruction). Better get more driverless cars on the road, stat!

Aid Workers Are Leveraging Big Data to Fight Ebola
People helping to fight the battle against Ebola in Liberia, Sierra Leone and Guinea have recognized that the lack of real-time data is slowing efforts to thwart this frightening disease.
To combat this, they are programming 10,000 smart phones so that aid workers can send data to the United Nations via a special WiFi network for faster and more informed decision making. This will help them quickly make major decisions, like figuring out where to deploy more resources such as personnel and supplies.
The WiFi network in the affected countries will be built by NetHope, a consortium of international humanitarian groups that specializes in bringing technology to developing regions.
Mobile Apps for Happiness Are on the Rise
Anxiety and depression continue to increase but other research indicates that in reality, we actually have three times more positive than negative experiences. This disconnect has triggered a whole new field of research called “positive psychology.”  Silicon Valley has been integral to this trend with the creation of multiple mobile apps and programs for enhancing happiness and popular conferences like Wisdom 2.0.
The Center for Compassion and Altruism Research and Education at Stanford has also started holding the annual “Happiness App Challenge” for the development of the best happiness apps, acknowledging that the popularity of smartphones provides a unique platform to address mounting stress in modern society.


Incidentally, I used to practice yoga with the brilliant woman who wrote this article for the Huffington Post but I refuse to forgo the sanctuary of my local yoga studio for a mobile yoga app, no matter what her story says!


Where is LTE Headed?

11/13/2014 · Posted by Bernie Tylor
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Next week, JDSU is exhibiting at LTE North America (November 18-20) held at the Intercontinental Hotel, Dallas, Texas. One of many stops for our company to engage with global mobile technology industry leaders. It has been reported that 50 billion connected devices are expected by 2020.  In an era of massive mobile app downloads, frequent mobile video viewing, lively social media activity and other drivers that impact bandwidth, LTE is a major enabler. But, where is LTE headed?

In a recent exchange with Paul Gowans, global mobile network and service enablement expert for JDSU, we covered how LTE is evolving.  He will be presenting at the event next Wednesday: "Bulletproof Deployment and Management of Small Cells" in track 3 at 12:35 PM.  Here are his highlights on LTE.
Observing the LTE market today, coverage and capacity dominate in two areas: coverage for indoor and capacity for urban environments:
o indoor coverage - started with the humble FemTo cell in the home for residential coverage where the mobile signal proved to be poor. Now, the  issue of indoor coverage extends to key public areas, namely: stadiums, malls, offices, airports. The importance of access to environments where there are typically large numbers of people congregating in one place is big.
o urban capacity – an immense appetite for greater capacity exists in cities where the most data hungry users are. It is key to provide the capacity for the high end users in the specific locations they could use it most.
HetNet is a big influencer - think of this as a combination of macro, small cells, DAS and WiFi.  These technologies will deliver benefits to the end user. DAS for example aligns well for indoor coverage. For urban capacity you must position the small cells as close to the heavy users as possible.
Let’s not forget hungry handsets - LTE continues to evolve to meet the ever increasing capacity and coverage demands of the hungry handsets. 
As for LTE and data services, LTE Advanced is key, in particular carrier aggregation for increased bandwidth where component carriers can be joined to deliver a potential bandwidth of up to 100 Mhz.  This allows operators to aggregate different parts of the spectrum they may have to deliver a broader pipe to the customer.  There is the added advantage of combining spectrum that does better for indoor with spectrum that deliver greater capacity.
MIMO brings another dynamic by offering capacity where different user data is transmitted from multiple antennas or for coverage where the same user data is transmitted from multiple antennas.  
LTE-Broadcast or eMBMS is also being deployed – this is rather than a 1-to-1 form of communication but a 1-to-many allowing a more efficient use of the bandwidth to broadcast content to a set of users.
VoLTE is another key evolution.  Consider that LTE, up until now, has been focused on data services. VoLTE is an all packet voice service, delivering HD voice with fast connection time over LTE. In addition messaging will typically also be delivered over LTE when voice migrates. VoLTE not only delivers a better voice experience it also helps operators realize business benefits in the shape of improved OpEx.
And we’re already talking about 5G, which is at the very early stages. Many operators are starting to get involved in what 5G might look like or what the user demands will be.  
Fiber is a critical technology and prevalent in the fronthaul and the backhaul with distributed cell site architectures gaining traction.  The RF signal is delivered over fiber and mechanisms such as RFoCPRI in order to allow field technicians to do an effective job.
As 2014 nears an end, looking ahead to next year, LTE deployments will still dominate the landscape together with the evolution of LTE into LTE-Advanced, LTE-Broadcast and VoLTE.  In fact, LTE will be the defacto service for many users. Plus, small cells will be used more readily in cities to provide extra capacity. NFV, although new, will evolve as the industry evaluates the opportunities and challenges of a virtualized network. Lastly, SON (self-organizing networks) will be an important part of the strategy of operators.

JDSU's Paul Gowans is presenting during the "Bulletproof Deployment and Management of Small Cells" session at LTE North America in Dallas.