JDSU ‘Small Cells’ Video Offers Candid View - New from JDSU’s “Now Trending” Series

5/15/2013 · Posted by Bernie Tylor
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What's the big deal about small cells, you might ask?  Well, if you are asking that, chances are you have not seen the latest JDSU "Now Trending" video just released.

The JDSU video series called “Now Trending” is out with its next installment video-brief - this time, it takes on small cells that examines the fast-paced and popular mobile industry movement of small cells technology deployment. 

JDSU has been versed and vocal on the topic of small cells that is taking hold and building strong momentum worldwide.  Now, this forceful new video presented by JDSU concisely spotlights the ins and outs of a critical technology trend - all in the words of one of our resident small cells experts, Tara Van Unen, who supports strategic marketing at JDSU.

“Right now. . . service providers are looking to lower the cost of their infrastructure while at the same time identify and enable those premium services that customers really want,” says Tara Van Unen in the newly released “Now Tending” video.  “To meet these expectations, service providers are installing small cells into their network. The size and cost make it feasible to extend those services into locations that can’t be reached by these large expensive cell towers.”
 

Be sure to view the short clip below.  Beyond a technical explanation of small cells, the authentic content includes the benefits of the technology that everyday users of mobile communications apps, video and data will readily appreciate!    

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Hot Mobile Industry Topics as CTIA Approaches

5/14/2013 · Posted by Bernie Tylor
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The Spring season has its share of industry events - in many ways, it can be referred to as event season.  As we have covered on this blog page, JDSU supports mobile operators worldwide on the pressing issues they face to handle next generation networks and services.  One key industry event for our mobile test and measurement solutions is CTIA which kicks off next week in Las Vegas. For some insight on the key issues as we near the event, I got caught up with Paul Gowans at JDSU who provides a quick overview of some of the mobile sector's hottest topics.  Here are highlights from our exchange.

What to look for:

Small Cells: While we have had indoor femto cells for many years, the mobile industry is turning its attention to outdoor metro cells in order to alleviate the capacity and coverage of the mobile networks deployed today. The benefits are significant to the end customer-- better coverage and a much improved user experience—but challenges remain. Small cells translate into additional network elements to be commissioned, deployed, maintained and managed. There is also the question of getting the backhaul to the cell; the question of visibility at the network edge to potentially thousands more sites could be problematic. Being able to address the lifecycle and scale of small cells within a cost window will be crucial.

Big Data: Managing the ever-increasing volume of data to address high priority network and service-affecting issues is an everyday challenge for many mobile operators. Both signaling and content data continue to escalate the need for being able to capture and analyze in real-time, personalized data and turn this into actionable intelligence. We will continue to see the three dimensions of big data being discussed at CTIA: volume, velocity, and variety.

Customer Experience: With the mobile app explosion, the customer touch point to the network is now via apps, and it is this that defines the customer experience. Being able to evaluate the customer experience end to end (E2E) through the RAN, edge and core requires new ways of doing things.  JDSU’s PacketPortal and PacketInsight deliver significant business and end-customer benefits to resolve this complex equation.

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Small cells are a hot topic at CTIA, for the mobile sector, as well as JDSU's communications test and measurment business segment
 
But, why, for example, are small cells in such high demand? What is JDSU’s role?
 
§  Small Cells must be viewed by way of an “E2E and the lifecycle” viewpoint. By E2E, we mean being able to address the RAN, edge, backhaul and core elements of delivering a service to an end customer and addressing the scale of small cells. JDSU’s Mobility portfolio  offers a unique perspective on this. The lifecycle addresses the challenges from pre-deployment testing to turn-up and eventually, to full-scale deployment. Network operators and network equipment manufacturers (NEMs) require both simple one touch tools that can provide “go/no go” verification, but also the ability to drill into engineering mode when they need to. In addition with the scale and deployment of small cells, never has it been so important to obtain intelligence visibility at the network edge.
 
In fact, JDSU is active in the small cells community, including the following:
 
§  The International Wireless Industry consortium (IWPC) supports the focus on small cells. The mission of the IWPC is to facilitate global knowledge and capital collaboration, delivering unfiltered real-time insight into vital technology, market and ecosystem evolution. JDSU is proud to be contributing by chairing the Small Cells & Backhaul Assurance sub-committee, the goal of which is to investigate and document best practices for small cell installations, both indoor and outdoor. Areas of study include reliability, backhaul assurance, passive  location Intelligence and active monitoring.
                 -   JDSU is also a member of the Small Cell Forum, a not-for-profit organization which seeks to enable and promote small cell technology worldwide.

 

What's more, JDSU is proud to be a panel member at the Tower and Small Cell Summit which will be held at CTIA this year. The panel will address “The Network Impact of Small Cells” and it will be chaired by Berge Ayvazian, Senior Analyst with Heavy Reading.  Looking forward to a great show!   Be sure to stop by booth #4639.  
 
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Paul Gowans focuses on small cells and wireless technology in JDSU’s Communications Test and Measurement business segment

 

JDSU’s Exciting Fiber Laser News: Behind the Scenes

5/13/2013 · Posted by Bernie Tylor
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Today, JDSU made an exciting product announcement from our Communications and Commercial Optical Products (CCOP) business unit. JDSU introduced its ST Series Fiber Laser Pump that features the brightest fiber-coupled diode laser performance available in the industry today. It will be showcased at a key event for the industrial laser community this week: Laser World of Photonics in Munich, Germany where we are exhibiting at Hall C1, Booth #301.
 
Core aspects of JDSU’s culture − innovation expertise and close collaboration – are a big part of how this solution was developed and the important role it plays in the industry.
 
For a closer look at how this product came together and its impact, Jay Skidmore, a director in the CCOP business unit who is very close to this solution and the team behind it, provides interesting insight in the Q&A below.   Congratulations to the group!
 
Jay, please provide a quick summary of your role here at JDSU?  How long have you been with the company?
I lead a research and development (R&D) team that develops a wide variety of fiber-coupled packages. Our High Power Laser (HPL) group supports three diverse applications under CCOP: Telecommunications, Industrial lasers and Consumer products (i.e., Gesture Recognition).  I joined SDL in 2000 that was acquired only a few months later by JDSU.
 
How does today’s announcement ultimately impact consumers? What high-profile, high-growth technologies does it enhance or enable?
Fiber lasers are quickly becoming the welding-cutting tool of choice due to numerous advantages that provide strong traction for high-brightness pumps, such as the ST Series. The ST pump provides the right combination of brightness, size, reliability and $/Watt (i.e., the ratio of product cost to output power) to enable fiber laser suppliers to simplify and cost reduce their designs.
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The JDSU ST Series pump laser was announced today
 

What is a key driver of developing this new product and delivering these new, innovative technology capabilities? In other words, what problem does it solve?

Today, pump lasers contribute the lion’s share of the total cost of the fiber laser system (~50%). As such, lower $/W is the loudest metric voiced by our customers. However, we should really be thinking in terms of bright and reliable $/W. Pump brightness, roughly speaking the total number of optical Watts divided by the core diameter of the pump fiber output, translates into greatly simplified fiber laser designs comprised of fewer components, which operate at higher efficiency. Pump reliability provides fiber lasers with a relatively lower cost of ownership (service free, up to ~ 30kh field deployment). So our goal is to produce more reliable semiconductor lasers that extract as much light into the smallest fiber diameter, while preserving the inherent high-reliability of laser diodes. These advancements translate to a more rapid adoption of fiber lasers that are scalable to even higher power levels.
 
How bright is this new laser compared to what’s on the market, and what does this technology enable for its end users (the manufacturer) that they couldn’t do before?
The ST pump offers up to 40% higher power and brightness coupled into the same fiber output (106.5um core) and foot print as that offered by our competitors. This additional brightness can then be exploited by the fiber laser designer to simplify their designs, increase brightness, power, and efficiency of the fiber laser itself, and reduce cost. 
 
How long has JDSU served in this space?
SDL pioneered the adoption of laser diodes for industrial products; so in this sense, SDL/JDSU were first on the scene (their credibility in reliable laser diode products was also what attracted me to work here).  For the past ~15 years, those high-power semiconductor lasers became the engine for many laser systems, such as solid-state, fiber-laser, and/or more recently, direct-diode lasers.
 
I am hearing how this particular product is the result of solid collaboration within JDSU – can you elaborate on some highlights that make it such a powerful collaboration story?
Collaboration begins by forging a strong partnership with our primary customer, a leading manufacturer of machine tools for metal fabrication. To support them, an internal team we named Project Stingray was quickly formed with daily interaction to figure out how to supply pumps to our Commercial Lasers development team while simultaneously not slipping development of the ST pump!  The HPL team always put our internal customer first to ensure all of their milestones were met punctually. The ST pump was designed from scratch, and when I consider the final, released product, I can point to at least one or more members of the team that contributed to each element in making this product a real success. This product is the most ambitious in HPL history and as such also required close collaboration and trust from our Operations and Shenzhen, China R&D teams to provide a smooth transition into the factory.
 
What were some keys to the success of developing this solution?
Technical innovations vital to the success of the pump include: (1) the new “Sirius” laser diode, named after the bright star, that sets the benchmark for high brightness/reliability in a broad-area diode. The primary focus of the Chip Development team (led by JDSU’s Victor Rossin) was to increase the catastrophic optical damage (COD) limit that represents the fundamental barrier to reliable, high power operation for all edge-emitting diodes. (2) Optical alignment. HPL/JDSU has very tight control over the Numerical Aperture (NA) of the output, and also ensures that the fiber-coupling components remain extremely stable over life. Naturally, this is a critical concern to our customers because if the fiber coupling fails, then the field reliability will be dominated by the package, not the diodes. At such high power levels, thermo-optical management becomes a vexing design challenge.  Notably, our ST pump passes the most rigorous GR-468 Telcordia standard intended for Telecommunications products. To our knowledge, competitive offerings cannot pass such high reliability standards and that contributes to JDSU being able to differentiate and establish credibility in the market place.
 
I understand that it will be demonstrated at Laser World of Photonics in Munich this week – what is the significance of the event as it relates to JDSU and the launch this week?
This is one of the largest and most influential shows for the industrial laser community, so it’s a perfect opportunity for JDSU to showcase our achievements for both ST-Series high-brightness pump and Fiber laser products. This is our first product announcement for the ST-series and we expect it will evoke an enthusiastic response by our customers and more work for my team!
 

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Jay Skidmore is a director in JDSU's Communications and Commercial Optical Products (CCOP) business unit

 

Proactive Customer Care - It's Easier Than You Think

5/6/2013 · Posted by Bernie Tylor
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The following blog post is by Ronnie Neil of JDSU.

Yesterday, I had a call from my mobile service provider.  Well, to be more accurate, I made three calls to them and they made one call back to me.  In total, the calls consumed 30-minutes of my time and covered a period of four hours.   Four hours over which my frustration level grew increasingly higher until on the final call my temper got the best of me and I ended up ranting at the customer care operator.   And the poor guy had only phoned up to explain that my problem was fixed!   Before you leap to the conclusion that I am just a “grumpy old man,” let me briefly run through the whole painful scenario – which may be too familiar for many of us.

I’m the proud owner of a 4G smartphone, and absolutely love its download speed.  On this particular day I tried to start watching a film but could not connect.   Over the next ten minutes I tried on multiple occasions to start the film, and other downloads, without success.  That led to my first call to customer care.  I was on hold for ten minutes before giving up.  As I correctly guessed lots of people were suffering the same issue as me.   Tried again 15-minutes later – same outcome.  Finally, nearly an hour after my problem first started, I got through to customer care, spent ten minutes answering all their questions and was told that a trouble ticket had been raised.   Hours later, customer care called back - turns out they (at least network operations) had known about the problem since early that morning and had now resolved it.   In the end, my provider had known about the problem for four hours before I encountered it, and for five hours before I first spoke to customer care.  Hence the reason for my frustration.

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With the explosive growth in smartphones and downloaded applications, use and experience of mobile networks and services are becoming “individualized.”  In these circumstances, the ability of service providers to deliver effective customer experience management, by tracking the usage and experience of individual subscribers, will become a must-have for ongoing business success.  The reality is that it’s not that difficult to significantly improve customer experience.  It just takes the right solution.   One example is JDSU InTouch.   Solutions like InTouch can identify customers impacted by known network faults and enable fast sharing of information across functions such as network operations and customer care.  To tie it to the experience I had with my provider, InTouch could have enabled my customer care operator to explain the situation when I first called, or even better, proactively text me to let me know that I was already dealing with a data service problem.  

Customer experience management will be a big driver next week - JDSU will be again exhibiting at TM Forum’s Management World in Nice, May 13-16, booth 42.  As the organizers state, “whether you’re focused on capturing your slice of the growing cloud and M2M markets through business and IT agility , innovation and partnering; expanding your market share through exploiting data analytics and delivering a great customer experience; or continuously improving your operational effectiveness, now is the time to think differently.”  JDSU looks forward to exhibiting InTouch and other customer experience management-driven products to share at this widely respected industry event. 

 
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Ronnie Neil is a Product Marketing Manager in JDSU's Communications Test and Measurement business segment.  Ronnie’s experience spans management positions in R&D, strategic portfolio management and marketing for wireline and wireless network test solutions.

 

 

 

The Network Makes the Cloud

4/30/2013 · Posted by Bernie Tylor
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The following blog post is by Rob Marson of JDSU.
 
The industry analyst firm Gartner recently predicted in its report, Plan Now for the Hyperconverged Enterprise Network, that 80% of most enterprise data will traverse a wide area network by 2015Others agree, in their own ways.  This underscores that the shift to the cloud for all types of solutions and services, by all types of users including enterprises, is already in progress and expected to grow significantly over the next few years. The current advances in server and storage virtualization, Network Function Virtualization (NFV), and Software Defined Networking (SDN) are merely techniques and approaches to improve the economics, efficiency, and scalability of cloud delivered services. Collectively, these technologies will only accelerate this transition.
 
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Optimizing and assuring application performance even in a controlled, single-datacenter environment is challenging enough, but the effects of packet loss, latency, and jitter introduced in wide area networks magnifies complexities. Because the performance of a cloud service is only as good as the performance of the underlying network, cloud-delivered services require a more holistic perspective, originating from the datacenter infrastructure through the wide area delivery network (which itself can be a combination of Internet, wireless, and virtual private networks) all the way to the user.
 
The network makes the cloud, and the “Network Enabled Cloud” requires a new approach to extract the intelligence buried deep within networks in order to understand the performance of cloud delivered services. Intelligence for the Network Enabled Cloud requires a combination of strategies spanning computer, storage and wide area networks to extract insight about the interactions of data and infrastructure, to remove visibility blind spots, and ultimately deliver seamless  end-to-end assurance for cloud delivered services.
 
JDSU is proud to be a resource to this industry, and a close collaborator with customers as a test and measurement solutions provider to help optimize performance of these applications and technologies.  Next week (May 7-9), we are again exhibiting at Interop, a longstanding IT trade show that convenes leaders on hot topics in 2013 such as Big Data, mobility, cloud, and advanced networking products and solutions. As announced by Interop organizers, JDSU will be at booth 739 showcasing the latest solutions for the Network Enabled Cloud and taking part in lively exchanges about the future of the industry at this extraordinary time.
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Rob Marson is Strategic Marketing Manager in the JDSU CommTest division.
 

 

Next-Gen 100G, LTE and Capacity – JDSU Goes on Camera

4/26/2013 · Posted by Bernie Tylor
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As the communications industry continues to hit its stride, many of the technologies that are enabling fast and reliable communications and entertainment through mobile devices continue to stay strong. And they still contribute to shaping the overall success of enjoying robust, fast and dependable mobile apps and video downloads.

Let’s take 100G, for example.  Where is that today?  In a recently posted video, Brandon Collings, CTO of the communications and commercial optical products group at JDSU, discusses the next generation of 100G, emphasizing how key it is to "make 100G much more economical to deploy, to bring costs down, and size down.”   Click here for more from Brandon.
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Brandon Collings (left) of JDSU takes on next-gen 100G.
 
That's not all. 4G and LTE are still a driving force behind making future mobile communications speeds a reality.  But, as Per Kangru of JDSU observes, capacity explosion leads to business problems. And operators are focused on monetizing the network, managing app space and the load on network elements.   Examples include the ‘Gangnam Style’ popularity that drove immense data but virtually no money was made off of it.   Hey, how about ‘Harlem Shake’?    Click on the video below. 
  
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Per Kangru, LTE business development manager in JDSU’s communications test and measurement business unit.
 
As you can see and hear, 100G and LTE are still cornerstone technologies that will play a large role in communications – industry perspective helps to shine a light on where we are now, and what challenges remain.    

 

JDSU Kicks Off “Now Trending” Video Series with 'Signaling'

4/15/2013 · Posted by Bernie Tylor
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In the first installment of a video series released today by JDSU, viewers are treated to a brief, compelling view on the increasing complexities dominating the massive mobile communications world.  And the role JDSU plays.  With the surge in mobile application downloads, big data and connected devices these days, Signaling is a timely dive into the sweeping trend of mobile device use.

“Estimates are there will be 50 billion devices connected to the internet by 2015 – the iPads, the iPhones, the Androids…they are pinging the network a hundred times in 5-minutes,” said CJ Meurell of JDSU in Signaling.  “That generates a tremendous amount of traffic on the network.”  CJ goes on to pinpoint the impact on mobile operators and how JDSU collaborates with its customers to enable a great mobile consumer experience.  Check out the new video below!

This is just the start. JDSU’s enlightening Now Trending program plans to take on more significant and topical technology trends defining the industry that impact how we work, are entertained, and communicate with added insight on what JDSU does to enable the major technologies making headlines.   
 
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Categories:2013 Trends, LTE, Mobility

 

Why Use of Paper Currency Continues to Grow in the Digital Age

4/11/2013 · Posted by Noël Bilodeau
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By Adam Scheer

Vice President of Marketing, Optical Security & Performance Products, JDSU
 
In a world where it seems everything from our entertainment to our information are processed and delivered digitally, the paper currency in our wallets is still a necessity that we cannot and will not live without. In fact, the volume of currency in circulation backed by central governments continues to grow consistently year on year, which means that older currency is being replaced and more new currency is being printed.  The resilience of cash in our digital age is a function of many factors including: it is a well-understood mechanism, it is ubiquitous, it is anonymous, and it is still the cheapest, easiest medium for small value transactions.
 
Financial Systems
 
A significant portion of the world’s growing population is considered to be under-banked or unbanked. Hundreds of millions of people use cash to meet their daily obligations and do not participate in formal financial systems. In many cases the unbanked live in regions where there is no adequate financial infrastructure, and cash’s universality and security make it an ideal medium of exchange. In other cases, the unbanked simply prefer the ease, speed and anonymity afforded by cash transactions.
 
In the U.S., for example, a recent survey by the FDIC indicated that as many as 34 million American households use minimal bank services or no bank at all. Citizens might not feel they have enough money to open an account, enjoy the anonymity of living outside the financial system, or find bank fees too high.
 
Digital Payments
 
Electronic payment systems in the form of card-based technologies and pre-charged software have been projected to expand for decades, but those projections continue to fall short. Electronic payment systems were seen to be a way to save on the social costs of issuing and managing cash, while contactless technologies were expected to help consumers pay for purchases at a fraction of the cost of credit and debit cards. Newer smart phones are emerging as an important platform in the development of digital payments, but secure digital vehicles are still in their infancy.
 
It is worth noting here that as high tech as we think we are and as willing as we may be to embrace digital technologies, those technologies are dependent on access to a power system and sometimes power systems fail.  This author lived through Hurricane Sandy and its aftermath in New Jersey and for eight days, while living without power, the only financial transactions possible for those impacted were transactions involving paper bills.   Thus, while digital payment technologies are expanding, the end of cash is not in sight, because it still serves as the safest, most portable and most reliable means to buy goods and services.
 
Anti-Counterfeiting Technology is Working
 
The forces of digitalization actually pose a threat in another way with the evolution of cheap, powerful desktop scanning, design and printing technologies. But while criminals may have access to more computerized tools, counterfeiting of major currencies such as the dollar and the Euro is declining. This is due in large part to evolving anti-counterfeiting technologies used to create banknotes. These technologies are easy for consumers, merchants and investigators to identify by eye but difficult for counterfeiters to simulate. JDSU is a leader is one such technology: optically variable pigments deployed by SICPA, the leading global provider of inks for banknotes and documents of value, into color-shifting inks (also known as an ‘overt’ feature) for banknotes.
 
Overt features on currency include images or symbols that change color when a bill is tilted, windowed threads that incorporate unique effects or information in high resolution text directly into the currency paper. Other effects also provide the impression of motion or depth. These features are very difficult for counterfeiters to replicate because they require very specialized expertise and technology to create them, and they cannot be simulated by commonly available imaging and printing technologies. Today JDSU technology is found on over 105 of the world’s currencies, and we are proud to enable our partners to help ensure that the banknotes we continue to use every day are secured with the latest in cutting edge optical technology.

 

JDSU & PPG Offer Luxurious Paint Pigments for High-End Autos & Motorcylces

4/2/2013 · Posted by Noël Bilodeau
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By John Book, Custom Color Solutions, JDSU
JDSU and PPG Industries have a long history of collaboration and have worked together again on a new generation of products. PPG has introduced Prizmatique® II paints as part of its Vibrance Collection® refinish paint offering. Utilizing JDSU’s SpectraFlair® 1500-20 pigment, the product provides a rainbow look over a silver metallic base, making it a good option for luxury automobiles and high-end motorcycles.

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The JDSU pigment flakes utilized in the new family are thinner, allowing standard application processes to be utilized, which saves money for manufacturers and jobbers. The material is suitable for both exterior and interior applications.

 
The Vibrance Collection line of finishes from PPG offers the latest in hot colors, unique micas, innovative pigments and special effects to create an unlimited choice of custom finishes for those who want their prized vehicle to stand out from the crowd.
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The Vibrance Collection line recently re-launched Harlequin® paint colors in their Envirobase® waterborne lineup, which features six color-shifting pigment options such as cyan to purple and gold to silver. Harlequin tints can create great special effects because the colors change completely when viewed from different angles, thanks to JDSU technology.
 
The Ditzler® Big Flake® product line is another PPG offering under the Vibrance Collection brand, and it utilizes ChromaFlair Glitter with very large metallic flakes. The flakes add intense color and sparkle to custom car, truck or motorcycle finishes and are frequently found on award-winning show vehicles.
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Images courtesy of PPG
Big Flake, Ditzler, Harlequin, Prizmatique and Vibrance Collection are registered trademarks of PPG Industries Ohio, Inc.
Categories:Coatings, Color

 

Customer Experience Management: Life Lessons from my 84-year-old Mother

3/27/2013 · Posted by Bernie Tylor
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By Rob Marson, Strategic Marketing Manager at  JDSU

It seems like everyone I know has purchased or received some sort of tablet as a gift, including my 84-year-old mother. It’s staggering to me to think of the experiences she’s lived through in her lifetime. I vividly recall her yelling into the handset of the rotary phone when making long distance calls (of course that was only last week because while voice quality has improved her hearing has not). Now she’s playing card games on her new tablet and video calling my kids using Skype. In my opinion I have Google to thank.

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Google (specifically, its Android operating system) has dramatically increased the accessibility of new types of tablets and devices. Android tackles what is usually the most daunting aspect of any new and sophisticated product – the software. This has allowed more device manufacturers to enter the market with affordable, yet feature-rich solutions.  During the last three months of 2012 - the time period including U.S. Thanksgiving and Christmas - the total Android units sold (smartphones, tablets, etc.) easily surpassed 50 million per month. Judging by the reports of number of devices activated per day (here’s one, here’s a different one – from Eric Schmidt), the widely accepted number is that Android will hit two billion active devices by 2015.  For perspective, Visa has over two billion cards in use. It took Visa 32 years to reach that level. It will take Google seven years (Android was launched in 2008).

This brings me back to my mother who, despite having a tablet, still pays for everything in cash. I have only recently realized that my mom is not unique – there are others like her out there. It all comes back to her questions, and really her experience:  what happens when something inevitably does not work? What happens when her video calls to her granddaughters don’t connect?  Who will she call, and how does she begin to explain what the symptoms are? As these questions begin to race through my head, a cold sweat develops and I realize she’s likely going to call me. Now I curse Google.
 
The networks that carry the services that my mother uses need to become smarter. They need to proactively understand how they’re performing and self-adjust themselves before people like my mother run into issues and call them, or me. And when they do call, they need to be able to report what the customer is experiencing, without needing the customer to explain it in detail to them, because trust me that’s not going to happen. At this point, intelligent probing solutions and customer experience management systems take on a personal significance to me.

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Rob Marson is Strategic Marketing Manager in the JDSU CommTest division. Rob's career experience spans sales, marketing and portfolio management with expertise in service provider, enterprise and datacenter networking.

 

JDSU Update with Tom Waechter – March 2013

3/21/2013 · Posted by Noël Bilodeau
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In his latest update, CEO Tom Waechter shares his thoughts on recent developments, including:

- The value of JDSU's annual Analyst Day (recently held in San Francisco).

- The connection between JDSU and anti-counterfeiting.
- Tom's reaction to estimates that mobile devices will outnumber humans this year.
- How JDSU listens and responds to customers and employees through annual survey programs.
Enjoy!
 
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Beyond the Edge

3/13/2013 · Posted by Noël Bilodeau
0  Comments · Permalink

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By Barry Graham, Senior Vice President of Marketing, Arieso 

On the 9th of March JDSU announced that it had acquired Arieso. Some of the most exciting aspects of this acquisition are the possibilities for mobile operators created once JDSU and Arieso bring their technology together. David Heard, president of the JDSU CommTest division and pictured above with Arieso's Shirin Dehghan, describes this as “capturing network intelligence beyond the edge”, but what do we mean by that?

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In the core network, the traditional approach to understanding traffic has relied on large expensive probe solutions that were typically deployed at central points. As complex, distributed, IP based networks have proliferated this approach has become less and less relevant. Packet Portal is a ground breaking new solution from JDSU that brings a revolutionary cloud approach to intelligence collection embedded throughout the core network, right to the edge.

With the growth of wireless access, which fits between the edge of the core network and the customer, having a holistic view across the RAN and the core becomes critical.
Arieso’s solutions have transformed visibility of the radio access network (RAN), from cell level aggregate counters to customer and location specific intelligence. Combining this with in depth intelligence from the core to create a complete, holistic view of the customer experience will enable mobile service providers to take the complete service they offer to the next level.
Exciting times!

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Arieso employees celebrated the acquisition in Newbury, UK last week

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Barry Graham is responsible for Arieso’s marketing initiatives and for developing key strategic partnerships. He has more than 15 years management experience in the global mobile telecoms industry. These roles ranged from overseeing large and mature product portfolios to creating new and innovative product lines.  Previous roles include senior product management positions at Motorola, LogicaCMG and Acision.

 

 

A New Era for the Networking Industry

3/12/2013 · Posted by Bernie Tylor
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By Rob Marson, Strategic Marketing Manager, JDSU
 
To many, Mobile World Congress (MWC) 2013 seemed quiet. Because the latest new smartphone or tablet introduction typically garners the majority of press coverage and hype, the lack of such a major unveiling created the perception that nothing really significant was announced.   In my opinion, nothing could be further from the truth. MWC 2013 was significant in many ways, namely because the focus was back on the network and the amazing innovations that are occurring around areas such as small cells, software defined networks, cloud networking, and big data.   Here are highlights I observed.
 

NSN Announced its Liquid Applications - This brings applications, services, and content close to the user at the edge of the network, right to the base station. Traditionally these functionalities have been located at a centralized location, which could cause latency and jitter issues depending on traffic congestion and backhaul bottlenecks.  By bringing these functionalities close to the user, operators can service a user’s application and service demands more effectively. Liquid Applications also allows for radio data to be exported and contextualized, but at the same time allow third party applications to connect and use data. As part of this, NSN announced a collaboration with IBM around Big Data analytics.  The objective is to create new revenue streams for operators on low-latency services such as mobile gaming, augmented reality, traffic management, public safety, and other applications.

Source: http://www.nokiasiemensnetworks.com/sites/default/files/portfolio/nsn_la_plain.jpg

Ericsson Unveiled its Service Provider Software Defined Network (SDN) vision at MWC 2012
Ericsson demonstrated SDN control from the data center into the wide area network, all the way to the radio access network. Ericsson’s strategy includes: Integrated network control, Orchestrated Network and Cloud management and Service Exposure.

 

Huawei Announced Its SDN Strategy: Softcom - It is based on OpenFlow (separation of control and data plane for network switching) and Network Function Virtualization (NFV) which implements network capabilities in software rather than proprietary hardware platforms. Huawei expects that IP-RAN and cloud EPC will be the first components to benefit from SDN and virtualization.

Additional noteworthy headlines include:
  • Juniper announced virtualization of LTE Evolved Packet Core (EPC) using its JunosV App Engine.
  • F5 Networks and Tekelec announced the virtualization of signaling controllers while Amdocs announced the implementation of billing and PCRF equipment in virtualized environment.
  • Others like Alcatel Lucent, Cisco, Samsung and ZTE are expected to announce SDN strategies soon.
In many ways, MWC 2013 was one of the more significant events in recent memory as it confirmed some fundamental and consistent industry shifts are occurring. The network is again recognized as playing a vital role – its scalability, cost effectiveness, and flexibility to enable new services has a direct impact on service provider profitability. As a result it is not surprising that many of the techniques being applied to cloud and datacenter networking are finding their way into operator networks.  
 
As for JDSU, at the event among other mobile test and measurement highlights we demonstrated how PacketPortal – a distributed data intelligence collection solution which leverages a cloud-inspired architecture to enable scale and performance – can be used to monetize the valuable insight  inherent in modern networks. By exposing real time analytics from the network, operators can make informed decisions about network policies, optimize application performance, and monetize new services.  A joint demo with Hitachi data systems underscored the power of PacketPortal - click here for more.
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Rob Marson is a Strategic Marketing Manager in the JDSU CommTest division. Rob has experience in sales, marketing and portfolio management with expertise in service provider, enterprise and datacenter networking.

 

 

What Would Gaudi Think?

3/12/2013 · Posted by Bernie Tylor
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By Tara Van Unen, Senior Manager of Strategic Marketing, JDSU
Recently I attended Mobile World Congress (MWC) in Barcelona where JDSU exhibited February 25-28.  As expected, small cells were all the buzz at the show. What I didn’t expect was to see a small cell mounted on the lamp post outside Gaudí’s infamous Casa Batlló. I guess the contrast between old and new took me a little off guard, but I quickly got over the surprise as I took advantage of the higher data capacity rates to send a short video of the tiled masterpiece to my three sons back home in Vancouver. (Perhaps Gaudi will inspire their next lego creation?)
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Photo of Casa Batlló - note the small cell on the lamp post! (taken by Tara Van Unen)
In my venture through the more than 1,200 booths at MWC, I discovered that the small cell I saw in front of Casa Batlló was actually part of Vodafone’s MetroZone ‘SmartCity’ deployment across Barcelona.  Vodafone’s MWC demonstration was designed to measure the impact of small cell deployment on mobile data capacity and performance.
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Vodafone deploys small cells in popular tourist areas across Barcelona
As highlighted in Vodafone’s booth, the small cell implementation increased the number of high speed packet access (HSPA, a 3G/4G mobile broadband technology protocol) users by an average of 24%, and improved average HSPA traffic by 44% over a 24 hour period. The daily TDD wireless backhaul traffic exceeded 80 GBytes.  Given the onslaught of 72,000 bandwidth-hungry visitors to the city over the course of MWC, the exercise was a timely example of how small cells can improve customer experience and give operators an opportunity to differentiate themselves.  According to the Small Cell Forum, deploying just four small cells within a macro cell area can increase data rates by 250%. With 60% of smartphone users willing to consider a premium service for a better quality of experience, it is no wonder that small cells are attracting so much attention. (Cha-Ching!)
To help service providers accelerate and optimize small cell deployment, JDSU introduced its Small Cell Assurance Solution (SCAS) at MWC, the first comprehensive portfolio specifically designed to perform critical testing and monitoring for small cell networks.
 
What would Gaudi think about these grey boxes popping up across his city? Given his passion for innovation, I think Gaudi would approve of the technical merits; however, he would surely feel compelled to embellish the façade with something a little more inspiring… dragon scales Vodafone?
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For more information about JDSU small cell solutions, please visit www.jdsu.com/go/smallcells
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Tara Van Unen is the Senior Manager of Strategic Marketing for JDSU. She specializes in developing and driving strategic marketing plans for JDSU's Communications Test & Measurement business segment, a leading provider of test products and services to service providers, network equipment manufacturers, application and content providers, utilities, and governments. Tara has over thirteen years of experience in the network communications test industry, with senior positions in product management, strategic marketing and business development. She is an expert on wireline and wireless network technologies and has managed several ground-breaking projects with global network equipment manufacturers and service providers. Her white papers have been featured in industry publications worldwide and presented at key industry events, including Next Generation Networks, Broadband World Forum, Data Center World, Interop, IPv6 World Congress, Ethernet Technology Summit and Light Reading Ethernet Expo. Tara was a contributing advisor to the Telecom Dictionary, is a member of the TM Forum, Metro Ethernet Forum and Broadband Forum, and serves on the conference advisory board for the Ethernet Technology Summit and Server Design Summit. She holds a MBA degree from Simon Fraser University and a Marketing Management Diploma from British Columbia's Institute of Technology.

 

JDSU Acquires Arieso

3/8/2013 · Posted by Noël Bilodeau
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JDSU just announced that it has acquired Arieso, a mobility solutions provider in the UK. Arieso brings a rich base of employee talent, strong tier 1 customer relationships and highly compelling location-aware technology to JDSU.

Using Arieso solutions in conjunction with JDSU platforms like PacketPortal will extend network visibility not only to the edge of the network but all the way to each subscriber location. This will empower mobile providers with very specific information that helps them best optimize their networks and improve the satisfaction of mobile users around the world.

The Small Cell Connection

We’ve been talking a lot about small cells in the past few weeks and our new small cell assurance solution. Being able to quickly and easily identify common hotspots for mobile activity in various locations using Arieso solutions helps mobile providers plan out where to implement small cells to offset high data usage. It’s a perfect fit for JDSU!
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Arieso's solutions can identify locations of high mobile data usage (red areas) to help service providers plan for small cell coverage.
New Products & Talent

I don’t intentionally mean to just focus on Arieso’s products in this blog, but I don’t know my new colleagues well enough yet to talk more about the great talent and expertise they will contribute to our company. I am however, excited about the cool technologies from Arieso that are now part of JDSU’s mobility offering, including AriesoGEO, a location-aware network monitoring and optimization solution that captures, geolocates, analyzes and stores every voice and data session in real time to help mobile operators better understand mobile user behaviors to improve their quality of experience.

And here's a very nice photo I just received of the Arieso team in Newbury, UK who are all together to learn more about their important role at JDSU. Welcome!

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JDSU’s Growth Strategy

Arieso is an important addition to the JDSU family and we hope that Arieso employees feel very welcome to our team.
Along with organic growth and innovation through new solutions like PacketPortal and PacketInsight, JDSU selectively makes acquisitions to ensure that we continue to meet our customers’ rapidly evolving needs – especially when it comes to the mobile space that continues to explode.
Here’s a recap of acquisitions we’ve made that have helped us become the leading provider of wireless test and service enablement solutions to top mobile providers around the world:
 
March 2013Arieso. This UK-based company brings highly compelling talent and solutions such as location-aware network monitoring to JDSU's mobility offerings.
Aug. 2011GenComm. Added to the JDSU family all the way from Seoul, South Korea thanks to its expertise in the portable testing of wireless base stations and repeaters.
Jan. 2011Dyaptive. This Vancouver-based company was acquired due to its strength in capacity testing.
May 2010Network Solutions Division of Agilent.  This Colorado-based organization was brought into the JDSU wireless test group to expand our mobile backhaul and LTE deployment capabilities.
Jan. 2007Casabyte. JDSU acquired this Washington-based company for its leading mobile service assurance solutions.