Inside JDSU's Now Trending Video Series

4/10/2014 · Posted by Tara Pratt
0  Comments · Permalink

The JDSU Now Trending series provides a personal insight into major global technology trends and events and the significant role that JDSU innovation plays in bringing new capabilities to the world.  This series, produced by Eric Vejby, Senior Web Marketing Manager, and starring thought-leaders from across JDSU, reveals our mission, now and in the future and is viewed by a broad audience.
Photo caption: Eric Vejby applies a creative eye to the JDSU Now Trending video series while working with the production company.
In this Q&A with Eric, we learn about the series, and how thought leaders are captured with “ultralight film making”.
1. In brief, what is the JDSU Now Trending series?
JDSU is a company brimming with so many interesting technologies; it was seen as a great opportunity to highlight different facets of our markets and the benefits that our solutions provide.  We found in this process so many talented JDSU experts and thinkers -- they really drive the success of the features in describing significant technology and emerging market trends that impact our daily lives.
2. The JDSU Now Trending series is surprisingly both global and cinematic.  What drove that creative decision for the series?
We have the great position and advantage of being a very diverse global company with JDSU colleagues around the world, so we saw that as important to reflect, along with the beauty of those locations, including London, Vancouver, Boston, and San Francisco.  My production partner has pioneered “ultralight film making” and with the right equipment and approach, we are able to produce very high quality content in the most agile way.
3. Describe your creative process when developing the Now Trending video series:
The creative process for JDSU Now Trending is somewhat unconventional.  My team builds a content platform that is reviewed and edited by the talent, but the interview itself, guided by the production company and myself, is really a conversation based on those “big ideas” around JDSU technologies and trends and our mission is to capture and illustrate that story in a complete package.  The result yields narrative that is more organic, engaging, and spontaneous and I think that presents our thought leaders in the most compelling light.
Photo caption: JDSU's Alan Lowe talks fiber lasers in the Now Trending video series.
Check out the JDSU Now Trending series at:
Categories:JDSU People


Ways That JDSU Listens to its Customers

4/7/2014 · Posted by Noël Bilodeau
0  Comments · Permalink

In Tom Waechter’s latest video update, he touches on the importance of JDSU’s annual customer survey program. Judy Kay, vice president of Corporate Strategy & Executive Operations at JDSU orchestrates this global program every year. I asked her to provide more background about how it works.

Why did JDSU start conducting the Net Promoters survey with customers? How many years have you been doing this?
We began this two-way dialogue with our customers five years ago as we wanted to accelerate our ability to deliver in areas that our customers valued most. The process provides us with both deep quantitative and qualitative analysis, the latter through several open comment (text) fields, so we can prioritize investments that are most correlated to customer loyalty and deliver on the continuous process improvement they want to see. This is a great macro-level complement to the rich customer feedback we get through our sales channel and regular business reviews with our strategic partners.
What types of customers do you target?
We survey both direct customers and partners, and we look for a broad cross-section of executive decision makers, influencers, procurement and end users so we get a holistic view,  from the people who use our products every day, to those that actually make the purchase, to those that are part of the decision process. We want to learn how to be a great partner by having fantastic products and being easy to do business with, so we make sure to ask for feedback from all levels at both our larger and smaller customers.
Another critical element of our program is surveying our global customer base. We were fully international with 10 languages right from our first survey and we have expanded our reach each time to ensure we capture the needs of all of partners and customers.
What has been some of the most unique or unexpected feedback you have received from these surveys?
The most rewarding feedback has been seeing individual employees called out by name for their exemplary service to our customers – there is no greater compliment and we truly appreciate seeing that dedication be recognized.
The most unexpected feedback was from a customer who gave us fantastic feedback but then said he did not want to recommend us to others because he wanted to keep our great technology a secret!
What kind of changes have you made as a result of the feedback?
A few examples of changes we made to get closer to our customers are: 1) increasing our technical support in Asia in local languages, 2) more in-depth product design and roadmap discussions and 3) increased communication on product delivery scheduling.
How does the response rate and the results of the survey this year compare to previous years?
Our response rate companywide was 37 percent this year (much higher than B2B benchmarks) but it ranged as high as 74 percent in one of our business segments. This willingness to take time to respond is a great indicator that our customers understand the amount of attention we give their feedback and direct action that results from it.
Our results put us well into in the top quartile of B2B benchmarks for Net Promoter Score and almost double the B2B high-tech average. It was also a full 25 percent improvement over the last two years and a doubling of our score from when we began.
We have learned much about how to operationalize customer feedback; that is, how to integrate it into our Sales account planning to support the ongoing two-way dialogue, as well as our Lean Forums, Quality and Six Sigma programs to formalize and sustain continuous process improvement. We are pleased with our progress but remain committed to listening to our customers on how we can continue to exceed their expectations where it matters most.
Anything else that you want to share about the importance of this program?
This program helps us build the customer’s viewpoint into every aspect of how we approach our business – whether it’s how our R&D teams collaborate with our customers on innovation, to our back office support handling contracts, logistics, and IT systems that enable us to be responsive and efficient.



JDSU CEO Talks About Acquisitions, Rise of Connected Cars and More

4/2/2014 · Posted by Noël Bilodeau
0  Comments · Permalink

2014 started off with a lot of activity at JDSU and so our next video update from CEO Tom Waechter covers latest developments at the company that include:
-Two key acquisitions of Trendium and Network Instruments that support emerging network trends such as customer experience assurance and the convergence of both telecom and enterprise networks.
-Acquisition of Time-Bandwidth Products to build out our laser portfolio with very precise and high speed lasers used primarily for the manufacturing of consumer electronics.
-Tom’s view on connected cars and how JDSU will help support this emerging trend as the Internet of Things continues to connect more devices and things that we interact with every day.
-Early insights into JDSU’s annual customer and employee surveys that both hit record response rates this year.


Comparing Apps to Apps – the JDSU Download (VIDEO)

3/31/2014 · Posted by Bernie Tylor
0  Comments · Permalink

As reported by Forbes, the industry analyst giant Gartner issued big app trend numbers:

·         by 2016, there will be an estimated 310B downloads
·         by 2017, 25% of all enterprises will have an app store
JDSU has had its finger on the pulse of the ever-growing app movement, and understands the value in offering smart device-friendly solutions – for tablets or phones – that simplify the processes involved with more complicated network and service enablement tools.
Why not leverage the (mobile) devices many already have for everyday use?  After all, there are 1.75 billion smartphone users worldwide today and almost 70% of the world’s population will have a smartphone by 2017. 

JDSU is doing just that.  How? A big part of our business is to help service providers build out, install and maintain next-generation mobile networks and services such as 4G/LTE.  To perform these tasks, our customers use our innovative solutions to diagnose what’s going on inside and out to ensure the highest quality.

JDSU is making the power, ease and convenience of our solutions more compatible with mobile devices so technicians can work from a tablet or a phone in many ways, including the free download app option (see below from iTunes) to use the coveted capabilities of our enablement tools right on a mobile device.
That’s not all. This month we launched an exciting version of our leading fiber inspection (dirt on fiber is a leading cause of fiber connection issues) that works directly off a technician’s smart phone.  Check out the new 2-minute video – this technician avoids a two hour delay to get home for dinner!  Comparing apps to apps, the download is – ease of use in a mobile world means productivity!  




Spotlight on JDSU in Shenzhen, China

3/26/2014 · Posted by Tara Pratt
0  Comments · Permalink

In a previous blog post, I mentioned that we would be providing greater insight into various JDSU sites around the globe. For this blog posting, a key site in Shenzhen, China is in the spotlight.

Where is your site located?
Shenzhen, Guangdong province, China
How many employees work at your site?

The Shenzhen site has 311 employees that focus on Research and Development, Supply Chain Management, Operations, Sales and Customer Service with a major focus on designing optical communications solutions that provide flexibility within network infrastructures.

What are some of the key business initiatives at your site?
The Chinese network communications market is very large and continues to grow at a rapid pace. The Shenzhen team works very closely with all of the major network providers in China and we continue to grow our presence in the region. 
We’ve had several R&D successes at the site that include advancements to our optical and transmission components, such as amplifiers and transceivers that are smaller in size and reduce power consumption, which are big priorities for our customers.
What are some of the key employee and/or community initiatives at your site?
Employee clubs are very popular at the Shenzhen site.  These clubs have regular meetings and activities and enjoy broad participation from everyone. The clubs include football club, yoga club, basketball club, badminton club, and English club.  By participating in regular group activities outside the office, a real team atmosphere is created for everyone in Shenzhen.
Recently we had a very successful a family day activity where all employees’ families were invited to come to the office to learn more about what we do.  This is an annual event and is very popular.
Tell us about the local culture?
Shenzhen is one of the youngest cities in China. In the last 30 years it has grown from a fishing village to one of China’s largest cities with a population of over 14 million. Nowadays, young people from all over the country come to Shenzhen to seek their fortune. 
The major event for the Shenzhen site is the annual Chinese New Year celebration. This extravaganza is the highlight of the year.
Share something unique about your site you would like employees to know?
The JDSU Shenzhen site has been in existence for 15 years and as such there are many employees who have been with JDSU for a long time.
The Shenzhen team consistently has the highest engagement score for APAC in the annual JDSU employee survey. Employees genuinely like the work they do at JDSU. People routinely say that they feel respected and that the Shenzhen site is like a big family to them.
Note: Responses are directly from team leaders in the region.

Photo caption: Shenzhen employees participating in a Lunar New Year celebration.

Photo caption: The Shenzhen site hosts Family Day 2014.


How Fast Will 5G Be?

3/19/2014 · Posted by Noël Bilodeau
0  Comments · Permalink

Welcome to our new blog category, called “Connect the Dots.” One of the goals of this category is to shed light on big trends that JDSU technology supports (or will support in the future) in a very illustrative way.

First up, I asked Rob Marson, one of our network experts at JDSU, to talk about 5G.


How Fast Will 5G Be?

We’re just getting used to the term 4G and mobile operators are in the process of rolling this technology out now. While in many areas 4G still isn’t even available, we’re now hearing about 5G. How fast will 5G be? Some claims are that it will be 1,000 times faster than 4G networks. That’s fast. Check out our infographic:

Some may ask if we really need to download a video episode in 1 second. The answer is likely no. So why would we need 5G?  New connected devices like smart TVs are already offering 4k video capabilities, which is currently the highest resolution possible. 5G will likely hit just in time to help support the massive amount of bandwidth that new applications like this will require.
Just as 4G is doing today and other technologies have done before, 5G will enable a new wave of inventions and uses that haven’t even been thought of just yet. 5G is the next step in the wireless evolution.


Interview with Alan Lowe and Other Highlights from OFC 2014

3/17/2014 · Posted by Noël Bilodeau
0  Comments · Permalink

Last week during OFC 2014 in San Francisco, I interviewed Alan Lowe, president of CCOP at JDSU, live on the show floor. From this conversation you will learn:

-What activities optical communication solutions perform within the network that ultimately enable the Internet, the Cloud, and the use of apps on connected devices.

-Functional integration – what it means and why it is related to major innovations coming out of the JDSU Optical Communications  group over the past several years.
-How changing telecom business models and trends like SDN impact Optical Communications.
If you missed OFC last week, here are some news highlights that came out of the show.
JDSU Upbeat on LTE and Fiber Trends, Barron’s “Tech Trader Daily”
OFC 2014, SDN in the Optical Space, Enterprise Networking Planet
Notable Runners, Techsonian


A Look Into Optical Communications R&D at JDSU

3/10/2014 · Posted by Noël Bilodeau
0  Comments · Permalink

Beck Mason, vice president of Research & Development at JDSU, leads R&D for the company’s Optical Communications Transmission Products. I recently asked him about the importance of R&D to the industry.

Beck Picture 2.jpg
Why is R&D so important for the optical communications industry?

If you look at the pace of growth in the communications industry it’s staggering.  The rate that data centers and long haul DWDM traffic are growing is very rapid and we need to keep scaling optical networks to meet the demands for both the networking industry and consumers. This is causing us to transition through higher and higher data rates and more advanced transmission protocols.

To enable this scaling of optical networks, optical communications products must constantly become more power efficient, more cost effective and must continue to support increasing bandwidth across optical links. The only way to keep pace with these requirements is to keep innovating through continued investment in R&D.
On average how much of a percentage of revenue does JDSU contribute to optical communications R&D every year?
For optical communications at JDSU in particular, we invest about 15 percent of our revenue in R&D which is at the high end of our industry.
What are the most important innovations that have come out of JDSU in the past few years?
JDSU led the trend for small form factor pluggable modules with full C band tunable capabilities for DWDM communications. We were the first to introduce the Tunable XFP and Tunable SFP+ products.
We have had great success with our 40G QSFP+ transceivers in data center applications and we’re also leading the way with our new low-power small form factor CFP2, CFP4 and QSFP28 pluggable transceivers for 100Gb/s data rates.
For long haul DWDM interfaces we are rapidly developing and deploying advanced components for coherent networks enabling scaling of the capacity of a single fiber to 10 Tb/s and beyond.
Can you give me a specific example of how JDSU has collaborated with a customer to come with solution that has had a positive impact on the industry?

JDSU collaborated with a major router vendor to develop a multi-channel 100G coherent line card that integrates the DWDM transport capability right into their router platform.

This eliminated several steps in the routing process, reduced the amount of equipment required, as well as overall product footprint, to provide greater efficiency and cost savings in network data centers.

Any big trends you see coming in the near future?
There are two key trends on the technology side that I’m excited about.
In Long Haul Transmission, there is a trend towards higher-complexity modulation formats progressing from QPSK to 8 and 16 QAM, enabling bit rates to scale from 100G to 200G per second and higher. In addition, we are developing flexible spectrum technology to pack channels together at the minimum possible spacing.  This is driving the capacity per fiber closer to the limit of what can be carried.  Generally when the industry approaches these kind of limits, there is an opportunity for a real breakthrough to get us to the next level. 
What I find most exciting on the data center side of things is the move toward higher-order modulation formats that enable 100G transmission in a single wavelength.  This will enable the practical scaling of transceiver technology to 400G and 1 Tb/s rates. 
To hear more from Beck Mason, please attend the following sessions at OFC 2014 in San Francisco at Moscone Center:
March 11. Ethernet Alliance Panel 100G Single Lambda Optics, 14:30 – 15:15, Theater III, South Hall.
March 13. Market Watch Panel 100/400G Pluggable Optics and its Enabling Technologies, 10:30 – 12:30, Exhibit Hall D.

More about Beck

Beck Mason is vice president of R&D for Transmission Products within the Communications and Commercial Optical Products business segment at JDSU and has been with the company since 2007.

Beck holds a Ph.D. in Electrical and Computer Engineering from the University of California at Santa Barbara, a Masters in Aerospace Engineering from the University of Toronto and a Bachelors in Mechanical Engineering from the University of Waterloo.  He holds more than 20 US patents and has published several papers.


Musings from Optical Communications CTO

3/6/2014 · Posted by Noël Bilodeau
0  Comments · Permalink

Today, JDSU announced a comprehensive series of technology advancements it will showcase at the OFC conference next week in San Francisco. Brandon Collings is CTO of Optical Communications at JDSU and will be involved in a number of related activities at the event. I caught up with him briefly to cover a few high level topics that may help a broader audience understand the importance of optical communications technology.


Optical communications solutions from JDSU are “network building blocks” for optical networks and data centers that ultimately enable the cloud, applications and mobile devices. What kind of differences would people notice if our optical communications products weren’t in the network?

Without optical communications technology, there really wouldn’t be much of an Internet.  We would still write letters on paper and mail them, own encyclopedias, go to the corner video store to rent movies, and ask a person for directions when we’re lost.

In your opinion, what do you feel is the most life-changing optical communications invention in the past 10-20 years? Technically, I think the EDFA (erbium-doped fiber amplifier) is really the invention that created the most explosive growth of optical networking in the late 1990’s.  Optical amplifiers are deep within network infrastructures and regenerate weakened network signals traveling over long distances.

Amplifiers extended the reach of optical networks anywhere from 10 to 100 times further than what was previously possible and also enabled the use of DWDM (division wavelength multiplexing) technology to provide anywhere from 10 to 100 times an increase in network capacity.

It seems like the rate of technology innovation continues to speed up. How has this affected rate of innovation for optical communications products?

The pace is indeed increasing as our customers, and really our society, demand more communications power and connectivity. We feel these demands through the voice of our customers and network operators and need to respond accordingly.  

Interestingly enough, I think the increasing power of technology also plays a key part in our ability to continue to accelerate innovation and new developments. But the common denominator is still the need for a team of people who understand the problem and work together to create the solution. This will never change.

Today people expect network access from just about any location or device. What people care about today is the quality of that connection. How do optical communications products contribute to network quality?

Today’s consumer connections really rely on a variety of complex network technologies including mobile wireless, WiFi, optical networking, packet routers, data centers and a myriad of software applications.  

For a high quality experience, all portions of the network have to be functioning properly and be provisioned appropriately. Optical networks are on the higher end of the reliability curve given they are typically engineered on the conservative side and with redundant design as they carry huge amounts of user data. 

In my experience, if my Internet connection is not working to my expectations, the problem more likely has to do with either the consumer grade wireless router in my home, or because my wireless signal is weak, or due to the fact that the device I’m using isn’t provisioned properly. So people wouldn’t likely be shaking their fists in frustration at optical networks if their Facebook page loads slowly.
You can see Brandon at the following sessions next week at the Moscone Center in San Francisco, CA:


Video: Analyst Patrick Kelly on Improving Mobile Experience at Mobile World Congress

3/4/2014 · Posted by Bernie Tylor
0  Comments · Permalink

More video testimonials captured from the Halls of Mobile World Congress 2014 in Barcelona.  This time, I got caught up with Patrick Kelly of Analysys Mason, a highly regarded industry analyst group.   Patrick is one of the leading authorities on the assurance market.  

Here, Patrick offers his view on Mobile World Congress, the defining trends he has his eyes on, as well as the areas catching his attention as mobile operators look for new approaches to improve the customer experience.



JDSU's David Heard Reports on Mobile World Congress 2014

3/3/2014 · Posted by Bernie Tylor
0  Comments · Permalink

Last week, tens of thousands who play a role in shaping the global mobile industry ​convened in Barcelona, the mobile capital of the world, for Mobile World Congress 2014.   JDSU was among those on-site exhibiting - our line-up included the launch of new innovative mobile solutions, interaction with major mobile service provider customers, and we took part in the larger dialogue of ensuring quality LTE/4G in an environment of big data and the proliferation of connected mobile devices.  

The GSMA released some new statistics:

  • 264 LTE networks were commercially launched across 101 countries worldwide between December 2009 and January 2014 – almost as many networks are expected to launch over the next five years
  • 2,500,000,000 4G/LTE connections are expected worldwide in 2020

Against that backdrop of fast-paced technology and unpredictable data traffic operates JDSU's Network and Service Enablement business segment, and its president David Heard.  I got caught up with David at the event for his take on this year's big trends where, as David put it, "mobile meets big data."  Please be sure to view the clip below. 




VIDEO: The Value of xSIGHT in a Quick Snapshot

2/27/2014 · Posted by Noël Bilodeau
0  Comments · Permalink

During Mobile World Congress 2014, JDSU expert Tara Van Unen provided a demo that was captured in this brief video to explain the advantages of the new xSIGHT solution for customer experience assurance.

While traditional assurance solutions let network operators see every issue happening in the network, these solutions can't tell them exactly which issues are worth drilling down into. It’s like seeing a huge amount of red alarm signals all over a map and not knowing what alarm to address first.

xSIGHT provides a multi-dimensional view of network performance from three different angles: service performance, network performance and customer experience so that operators can quickly prioritize and solve issues that have the biggest impact on their customers.


If you want to learn more about customer experience assurance, please watch this video.


David Heard Calls for Greater Industry Collaboration on Smart Cities

2/25/2014 · Posted by Noël Bilodeau
0  Comments · Permalink

Today at Mobile World Congress in Barcelona, David Heard presented his views on smart cities during a panel session called “Smart Cities: Smarter Living.”

Smart cities use an intelligently-connected infrastructure and real-time analytics to help cities plan and deliver services more effectively. For example, location insight services could be used to plan traffic lights or train service surrounding a major local activity such as a sporting event or political rally. Emergency services could pinpoint the type of response they need to provide in a particular area based on anonymous location data that shows them where people need help. It is about leveraging intelligent network data so that the network can adapt itself to respond the needs of mobile users and not the other way around.


While early examples of smart cities do exist, Heard emphasized today that there are key areas that must be addressed before smart cities can gain widespread acceptance. These include developing common technology standards, creating a comprehensive privacy policy and developing new business models that leverage technologies like location insight services.


Heard said that he believes many of the technology elements are ready now and that relentless growth in data consumption and the creation of 4G and 5G networks will pave the way for smart cities.

“JDSU is already working on projects with standards bodies, leading operators and vendors around the world,” said Heard. “The time is now for everyone involved to collaborate and make smart cities a reality. It will prove to be a great innovation driver that will undoubtedly change the way we live our lives.”

Watch a video interview about smart cities at:



VIDEO: JDSU Defines New Model for Customer Experience Assurance

2/24/2014 · Posted by Noël Bilodeau
0  Comments · Permalink

JDSU today announced xSIGHT, a new solution for mobile network operators that lets them proactively identify the biggest network issues within seconds that can affect a mobile user’s experience.

Today, mobile operators are providing a wide variety of services that are tailored to individual mobile users’ needs. More people are streaming new shows through providers like Netflix on tablets and new high definition services such as Voice-over-LTE are quickly becoming popular. Apps, or over-the-top services, have also become mainstream. Think about when you are traveling, you expect to be able to instantly find your hotel, locate an ATM or find out details about nearby restaurants - all via a mobile device.

Poor service can result in issues that range from annoying to serious, such as pixilation or delays to a phone call or video - or getting lost while traveling. Or think about if you are making an online trade, any delay or interruption to service could represent a large amount of money. It is said that sixty percent of smart phone users are willing to pay a premium for better quality of experience. And they are ready to quickly jump ship and change providers if they do have any sort of issue.
What mobile operators need is a radically new approach to service that lets them proactively resolve issues like these by quickly pinpointing the right data that will help them immediately fix a network problem. JDSU defines this area ‘customer assurance experience’ and feels that the new xSIGHT solution is revolutionary because it provides rapid and contextual awareness to what is happening in the network so that operators can deliver the best possible experience that their customers expect.
Check out the latest “Now Trending” video with Edoardo Rizzi to learn more.


Network Trends 2014: Virtualization in the Optical Transport Network

2/20/2014 · Posted by Noël Bilodeau
0  Comments · Permalink

In the final segment of our Network Trends 2014 series, Optical Communications CTO Brandon Collings discusses the move towards virtualization in optical networks.

Virtualization in the Optical Transport Network
By Dr. Brandon Collings, CTO of Optical Communications, JDSU
In data centers, network function virtualization is in full swing as firewalls, load balancers, and switches are increasingly software-implemented on diverse, cloud-enabled hardware elements. This has dramatically increased the value data center that operators extract from their investments. Meanwhile, metro and long-haul optical transport networks are being built out with next-generation ROADM features that promise substantial gains in capacity, flexibility, and operational efficiency.

In 2014, as with virtualization within data centers, control-plane-enabled virtualization of the optical network will simplify life for network operators considerably. 2014 will be a year of sorting out how this virtualization/SDN will be implemented in next-generation optical networks that are just coming online.

The key difference between control-plane virtualization in transport networks and data center software defined networks (SDN) is in what is actually getting virtualized. SDN is typically thought of in terms of taking network functions away from standalone, discreet hardware platforms and instead managing these elements as virtual machines. Control-plane virtualization in transport networks will generalize and simplify network functions and actions: masking off physical-plane details and automating planning, configuration, management, optimization, and healing. The human operator and planning processes are being virtualized.

This increased automation and flexibility is letting operators unload work off of upper layers and put it on lower levels, including the photonic level. For example, today, in a non-automated network, protection against node failure is handled by costly multiple redundant systems. Automated networks relax the need for expensive, extensive redundancy by automatically re-routing around network faults and restoring traffic.

Virtualization will enable the rapid deployment of new services across the network. Operators will simply instruct the management system with the needed parameters of the new service—at the service level.  The control plane will then, in an optimal way, determine the underlying physical requirements needed to support the service. A simple request to the control plane replaces what was a highly-manual, lengthy, expensive, revenue-risking, and fault-prone process.

So, the potential is for services to be turned up much faster, operators with less training using mouse clicks versus engineering processes to do their jobs, accommodating faults immediately, and in general, doing much more with much less.

The chief challenge to this virtualization trend is the cautiousness with which the big carriers will embrace this software development, control-plane integration, and increased level of control-plane management of their networks. It is a shifting paradigm, like convincing a pilot to move from flying with a control stick to “flying by wire.” In 2014 we will see a big ramp-up for rollouts, but implementing virtualization will come in fits and starts.